Joanne graduated from CIT with a Diploma in Media Communications in 2003 before going on to work as a graphic designer for Walsh Colour Print. While working in this busy printing house Joanne honed her skills and gained invaluable experience in the world of print, design, and publishing. Later Joanne worked as a senior graphic designer for Mulvihill Media, a boutique design agency, where she was r
esponsible for many high-profile accounts. In 2013, Joanne decided to create The Graphics Effect, her own design studio which would allow her to consult and design for clients on a more personal level, relevant to their unique business requirements through her natural flair for design and her keen commercial acumen. Since then Joanne has partnered with many local and national businesses to help bring their vision to life through the creation of bespoke branding solutions, graphics, web design, among other services. Servies
Joanne works with clients to deliver the following design solutions:
· Branding
· Publications
· Packagings
· Websites
· Signage & Display
· Social Media & E-Shots Campaigns
Approach
The Graphics Effect adopts the following approach when embarking on all design projects:
Commercial Awareness
Over 15 years’ experience working in a fast paced and commercial environment with clients from a diverse range of industries including hospitality, entertainment, medical and retail, has taught Joanne a keen commercial awareness. This coupled with experience working with a portfolio of businesses of varying shapes and sizes from SME’s to new business start-ups, means that Joanne has a deep understanding of the competitive landscape and the impact this has on each individual enterprise. This knowledge is analysed and applied during the formulation of any design composition. Relevant Design
Joanne prides herself on forging new client relationships. She works together with her clients to fully understand and appreciate their needs before embarking on any project. Part of this process involves gathering information from the client about their business model, strategy, project expectations, and budget as well as relevant market research before delving into the delivery of their required design. This ensures the design solution is cultivated and inspired by the business itself rather than passing trends. Creative Flair
A creative flair and eye for design are key elements to the design process at The Graphics Effect. Coupling a commercial and relevant design ethos with innovative design is key to the fluidity of any project’s development, culminating in unique and eye-catching design solutions that ensure your business stands out in today’s competitive landscape.
Flexibility
A quick turnaround and transparent delivery time set The Graphics Effect apart in the design field. Providing clients with a fast delivery without compromising on quality is the final building block of The Graphics Effect approach. Working with a diverse number of businesses and industries, Joanne has learned that flexibility and transparency regarding deadlines are elements key to a successful business relationship and are the foundations of the business which she prides herself on.
