Sink or Swim Marketing

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Greystones
Sink or Swim Marketing

Accelerate your business online, operated by some of the best results-driven growth marketers. 🚀🎯

28/08/2026

What is a meta description?

It's the little grey blurb under your Google listing. Short, honest, tells people why to click.

Check yours reads like a human wrote it.

26/08/2026

What is a landing page?

It's one focused page built for one job. No wandering menu, just the offer and how to book.

Want to see one that works? DM us.

24/08/2026

What is a bounce rate?

It's when someone lands on your site and leaves fast. Nothing clicked, nothing read, gone.

Want to know yours? Send us a message.

22/08/2026

Think your Google Ads got more expensive in peak season because the platform is greedy? That belief is costing you money, because it makes you pull back at exactly the wrong time.
When the sun comes out, every trade rushes the same auction. We've seen painting clicks swing from about $7 to nearly $14, but with better targeting our managed accounts hit conversion rates as high as 13.9% in a strong month.
Peak season is the time to spend smarter, not less. Grab The Tradesperson's 17-Point Checklist here: https://sink-or-swim-marketing.com/resources/tradesperson-lead-generation-and-follow-up/?r=fb-41
Follow us for more straight talk on trades marketing.

21/08/2026

Cost per lead came down over time

On one managed painting account, cost per tracked conversion fell from about $111 into the low-$60s-to-low-$80s as work compounded.

See how optimisation adds up

20/08/2026

On a painting account we manage, 77% of the leads came in from a phone, not a laptop. And here's the kicker, mobile and desktop converted at almost the same cost, about $75 a lead either way. So it wasn't cheaper or worse leads, it's just where the customers were.
We made every mobile touchpoint frictionless: tap to call, fast pages, and copy written for a thumb on a small screen.
Grab the free Painter's Google Ads Checklist here: https://sink-or-swim-marketing.com/resources/painter-google-ads/?r=fb-42
Follow for more local marketing breakdowns.

19/08/2026

Leads counted, not guessed

Our managed local accounts have tracked roughly 4 to 53 conversions a month each. Real numbers, plainly shown.

Ask us what tracking could show you.

18/08/2026

A one-star review just landed on your business, and how you reply in the next hour matters more than the review itself.

Here's the play: don't react yet, respond fast and public, own your bit, take the messy stuff offline, and keep asking your happy customers for reviews so a steady flow quietly buries the odd bad one.

Want the full word-for-word version? Grab the free Local Service Business's Reviews and Reputation Checklist here: https://sink-or-swim-marketing.com/resources/local-service-business-reviews-and-reputation/?r=fb-40

Follow us for more simple wins for local service businesses.

17/08/2026

The clicks were fine, the conversions grew

On one managed paving and landscaping account, clicks roughly doubled. Conversions more than quadrupled, 12 to 53.

See how we manage trades accounts.

16/08/2026

If you want to get paid on time, how you write your quote matters more than the price on it.
Clear scope, itemised price, payment terms up front, and a real expiry date. Nail those four and you'll chase a lot less money.
Grab the free Tradesperson's Quoting Checklist here: https://sink-or-swim-marketing.com/resources/tradesperson-quoting-and-pricing/?r=fb-39
Follow for more no-nonsense tips for local trades.

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https://sink-or-swim-marketing.com/

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