What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Simpl, Portershed, 15 Market Street, Galway (2026)

Name: Simpl
Address: Portershed, 15 Market Street, Galway, H91TCX3, IE
Telephone: +353873563457

We work across branding, web and creative, helping teams communicate more clearly and grow with confidence. At Rob&Paul our process is simple, we work closely with you to understand your unique needs and goals, and we use that knowledge to create results that are tailored to your target audience. And because we know that great design is nothing without functionality, we ensure that all our designs are built to the latest standards, are mobile-friendly and secure.

20/10/2026

Rebranding the parent company is hard enough. Then someone asks: "What about the sub-brands?"

This comes up more than you'd expect, and it's usually the question that stalls a rebrand before it properly starts. The business has a parent brand, plus two or three sub-brands, product lines, or divisions. Each one has its own logo, its own colours, sometimes its own website. Nobody's sure how they all fit together.

The fear is that rebranding the parent means rebuilding everything underneath it too. That feels overwhelming and expensive, so the whole project gets shelved.

In practice, it's rarely that dramatic. There are a few common approaches:

- Unified: one brand system with subtle variations for sub-brands. Consistent, efficient, easy to manage. Works when the sub-brands don't need their own identity in the market.

- Endorsed: the parent brand acts as a badge of trust, but each sub-brand has its own visual identity. Works when the sub-brands serve genuinely different audiences.

- Standalone: sub-brands operate independently with little visible connection to the parent. Less common, but right for some businesses.

The answer depends on how your customers actually experience the business. Do they interact with the parent brand or the sub-brand first? Do they know the parent exists? Does the parent's reputation help or hinder the sub-brand?

That's a discovery conversation, not a guessing game.

If sub-brands are the thing holding back your rebrand, get in touch. We'll help you figure out the right structure.

14/10/2026

Handing your brand to an agency feels like handing over the keys to your house.

You've built this from nothing. Every decision, every late night, every compromise that got you to where you are now. The brand might not be perfect, but it's yours. And now someone's asking you to let go of it so they can make it better.

That's genuinely hard. We don't pretend otherwise.

The fear is always some version of: "What if they take it in a direction I don't recognise? What if I lose my voice? What if it stops feeling like my business?"

Here's how we try to make that easier:

Nothing moves without approval. Not the strategy. Not the design direction. Not the final deliverables. At every stage, you see the work, you give feedback, and you sign off before the next step begins.

We show our thinking, not just our output. If we recommend a direction, we explain why in plain language. If you disagree, we talk about it. The goal is a decision you understand and believe in, not one you accepted because the agency told you to.

You stay in the conversation. This is not a handoff where you disappear for six weeks and hope for the best. The best results come from clients who stay involved, challenge us, and bring context we wouldn't have on our own.

Your brand is yours. Working with an agency should make it stronger, not make it someone else's.

What's the biggest concern you'd have about handing creative control to an outside team?

08/10/2026

"I'll know it when I see it" is not a brief. But it's also not the client's fault.

We hear this constantly from business owners starting a design or branding project. They know something needs to change. They can feel that the site or brand isn't working, but when asked to describe what they want, they pause.

That's not a failure of communication. It's a gap the agency is supposed to bridge.

Most business owners are not visual thinkers. They don't have a clear picture of their ideal website. Asking them to describe it is like asking someone to write a recipe for a dish they've never cooked. They know what they want the result to taste like, just not how to get there.

So we don't start with "What do you want it to look like?" We start with "What is the problem?"

- What's frustrating you about the current site or brand?
- What do you wish it did that it doesn't?
- When a customer lands on your site, what should they understand in the first five seconds?
- Show us three sites you like. Not for the design, but for the feeling it gives you.

Those questions give us everything we need to build a clear direction. That direction comes out of the conversation, not before it. Expecting a business owner to arrive with a fully formed brand vision is expecting them to do our job before we've started.

You don't need to be a designer to work with one. You just need an agency that asks the right questions.

What's the hardest part of describing what you want from a creative project?

05/10/2026

We were commissioned to deliver a complete rebrand, website design, and build for the Galway Sick Kids Foundation, with a focus on strengthening their identity as a not-for-profit and supporting their fundraising work. The foundation needed a platform that could raise awareness of their events and guide supporters clearly towards their donation page.

Our approach centred on a warm, trustworthy brand and a clear content structure, with the functionality to make giving and engaging as simple as possible.

Key Features:
- Complete rebrand and refreshed identity
- Mobile-responsive website
- Donation and payment integration
- WCAG 2.2 accessibility and GDPR compliance
- Performance and speed optimisation
- Clear routes to events, news, and donations

The new website gives the Galway Sick Kids Foundation a warm, credible presence that reflects the importance of their work, raising awareness of their events and making it easy for supporters to give.

Take a look at https://galwaysickkids.ie/

30/09/2026

Agency fees look expensive until you add up what doing it yourself actually costs.

We understand the hesitation. You've got a budget to justify, a boss asking hard questions about every line item, and an agency quoting a number that makes you flinch.

But the comparison most marketers make is wrong. They compare the agency fee to zero, as if the alternative is free. It never is.

The real comparison:
- Internal time spent briefing, managing, reviewing, and iterating with a freelancer or DIY tool
- Opportunity cost of the marketer spending weeks on a website instead of campaigns, reporting, or strategy
- The cost of getting it wrong and having to redo it six months later because the freelancer's gone and the site isn't performing
- Revenue lost while the project drags on because nobody's accountable for the timeline

An agency fee is a known, fixed cost for a defined scope with a timeline attached to it. The DIY route looks cheaper on paper, but the hidden costs stack up fast.

The better question isn't "Can we afford an agency?" It's "What's the actual cost of the alternative, and does it still look cheaper once you account for time, quality, and risk?"

Most of the time, it doesn't!

What's the biggest hidden cost you've run into trying to handle things in-house?

Address

Portershed, 15 Market Street
Galway
H91TCX3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+353873563457

Website

https://simpl.ie/

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