14/02/2024
Nike is one of the most successful brands in the world.
When I learn from others, I learn from the best.
It's so good to read from experts in Nike saying the same as I have always said. You first need to develop your brand. The visuals simply communicate it.
I'm currently working on my Emer Inspires brand and it's always evolving but my brand principles are still the same.
The audience for Ki Business & Tech is very different to the audience I'm going after with Emer Inspires and that's where I hit a wall of fear. Losing myself in corporate again. What appeals to a large faceless company is very different to a small business. There's different expectations.
But I know what.
I'm not a middle of the road person and play it safe.
I love working at opposite ends of the spectrum, beginner and expert, starting and well established, creative and technical. That's me! That's who I am and I'm ready to put the final layer on that.
Here we go!