Xtremepush

19/12/2025

Come and see Xtremepush in action at ICE!

At stand 5E32, our industry experts will be on hand to talk about what really matters right now:

• Real-time CRM
• Gamification that drives meaningful loyalty
• Retention strategies built for long-term value

Plus, we’ve got some exciting plans lined up for 2026 as our Rob Pyrce shares below. If ICE is in your calendar, you won’t want to miss this.

See you there 👋

09/12/2025

Seasons change fast around here and player interests change faster.

Relevancy now needs operators who stay one step ahead with games they can skin, theme, and personalise for every moment. Whether that’s match days, holiday peaks or low season dips.

That’s why we built our Games Catalogue directly into the XP platform.

✅ Free-to-Play games
✅ Fully customisable (skins, artwork, prize logic, progression)
✅ Real-time CRM triggers for every outcome

In our latest blog, we explore how top operators use Wheels, Scratchcards, Thunderboard, Plinko, and more to create always on engagement.

Explore all 10 games here → https://okt.to/XZ6RpY

25/11/2025

Instant gratification 🤝 data capture sums up Free to Play games perfectly.

And when your F2P games sit inside your CRM, every interaction becomes data you can act on instantly.

We’ve rounded up the 10 XP games top operators use most to drive engagement, retention, and long-term growth. Read the full breakdown → https://okt.to/uWDiXy

21/11/2025

Responsible play shouldn’t come at the cost of engagement.

The operators leading the way are those treating safer play as a real-time responsibility, not a reactive process or a momentum blocker.

In our Safer Gambling Week blog, we break down how unified profiles, suppression lists, and dynamic journeys help teams communicate responsibly and build long-term trust. https://okt.to/vLc3xh

20/11/2025

When risk and engagement live in separate systems, creativity starts to feel like an uphill climb.

With a unified CRM, lotteries can finally manage compliance and player engagement from a single trusted source, leading to better outcomes. In our latest blog, we unpack how operators are transforming compliance from burden to competitive edge, and how that shift is reshaping player trust. Read it here: https://okt.to/AMX4Rc

19/11/2025

Responsible gambling can never be a trade-off; it's the foundation on which all sustainable relationships are built.

Safer Gambling Week highlights an important truth in our industry that engagement and player safety aren't mutually exclusive. They can and should work together.

When risk signals, behavioural data, limits, and player interactions are unified in a single real-time view, operators are empowered to act faster, communicate with more clarity, and to protect vulnerable players more effectively, without disrupting their experience. Find out more here: https://okt.to/qm96nL

13/11/2025

AI in CRM has reached its limits. It’s great at automating, but not at understanding. That’s why the future isn’t just smarter workflows. It’s intelligent digital teammates that think, adapt, and act toward your business goals.

Welcome to the Agentic era - where AI becomes a teammate, not a tool. Check out our latest blog to explore how Agentic AI reshapes the way CRM teams function and what it takes to be truly agentic-ready: https://okt.to/su8VSI

Are You Agentic-Ready? Shifting Your CRM Mindset

12/11/2025

We're delighted to announce the hire of Ciaran Lacey as Xtremepush's new Chief Technology Officer.

Ciaran brings a wealth of technical prowess and strategic vision from within highly regulated environments, in particular financial services. He has an ambitious mandate to cement the company's category leader position in sports betting and gaming, while supporting scalable growth into untapped markets and various new sectors where his governance expertise will be pivotal from a product point-of-view.

The appointment enables our co-founder Kevin Collins to move into the pivotal role of Chief Operating Officer, with our CEO & co-founder Tommy Kearns adding: "This appointment is exactly what we need to cement our ambitious growth plans in the coming months. Bringing Ciaran in has allowed for Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”

Read the press release here: https://okt.to/sV5186

11/11/2025

The future of lottery engagement is all about creating better, more personalised player journeys.

When retail and digital data live on one unified CRM platform, every draw, message, and deposit tells a single story. That’s what powers smarter segmentation, consistent messaging, and measurable ROI.

Discover how lotteries can use unified CRMs to bridge the gap between draws here: https://okt.to/vcp8PN

07/11/2025

Most lotteries only engage players once a week and then go silent. That gap between draws is where engagement (and ROI) slips away, quietly.

What changes that? A unified CRM. It connects every ticket scan, wallet top-up, and login into one seamless player journey.

In our latest blog, we break down how modern lotteries keep players engaged between draws and why a unified CRM is now the most essential tool in the lottery business. Read it here: https://okt.to/qVMdO5

06/11/2025

“You still need the human touch. Agentic AI will make you more efficient, but the governance layer is still a must-have.” Our CEO & CoFounder Tommy Kearns recently spoke in-depth with G3 Media's William Bolton, covering the Xtremepush vision for Agentic AI’s impact on CRM, the importance of the human-in-the-loop, and why focusing on the “boring stuff” is key to success.

Read the full article in November’s edition (page 54-56) below: https://okt.to/bW58pX

31/10/2025

Will it be a trick or a treat today? 🎃 Ireland is the true home of Halloween and as an Irish company, we’ve been keeping that spooky spirit alive with a hauntingly good range of themed skins across your favourite Free-to-Play games.

Whatever the season, you can choose what you need for your campaign to boost engagement, drive conversions and delight your players in real time. There’s more to XP Gamify than you think. Find out more here: https://okt.to/mIvKnD

And to everyone celebrating today - Oíche Shamhna shona daoibh go léir! (Happy Halloween to you all!)