Terminalfour

20/04/2024

The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum. But how does this translate into marketing?

Check out our latest article, where we look at the concept of trauma-informed marketing and offer insights for higher education marketers wishign to use this approach.

Higher education is evolving to embrace trauma-informed practices that cater to the diverse needs of students when it comes to pedagogy. But how do you apply this approach to marketing? This week, we look at the concept of trauma-informed marketing and offer practical ideas for higher education mark

10/04/2024

Is Snapchat an untapped resource in higher education marketing? Check out some examples of the potential of Snapchat to reach prospective students: https://www.terminalfour.com/blog/posts/are-you-making-the-most-of-snapchat.html?utm_source=blog&utm_medium=facebook

Snapchat is young, global, and a growing staple in social media—and Gen Z forms the majority of users. Universities are getting on board and using the platform to build community and grow their audience. Here are some ways universities are using Snapchat.

04/04/2024

TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?

Find out how you can respond as a higher education marketer!

TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?

12/03/2024

The next generation of young students will be applying to university in a few years. Are you ready to engage with them.

Find out how to prepare for Generation Alpha student recruitment:
https://www.terminalfour.com/blog/posts/understanding-gen-alpha-the-students-of-tomorrow.html?utm_source=blog&utm_medium=facebook

The next generation will be applying to institutions in just a few years. But what are tomorrow’s students like? Are universities ready for them, and how can you engage with them?

06/03/2024

Choosing the right college is a pivotal decision for high school students (and their parents!). College fairs play a crucial role in helping them make informed choices.
Are you making the most of these events? In our latest article, we explore strategic digital marketing approaches for various types of college fairs so you can stand out!

Find out how: https://www.terminalfour.com/blog/posts/maximizing-impact-at-college-fairs-for-higher-education-marketers-.html

This week, we look at higher education college fairs and how you can tailor your digital strategies to stand out, connect with your audience, and drive engagement, so you can leave a lasting impression on prospective students.

21/02/2024

From student engagement trends to the rise of AI and effective email strategies, our latest blog post brings together the best takeaways from recent higher education surveys. Check out the latest trends for higher ed digital marketing:

Is email marketing prospering? Which social media platforms should you invest more in this year? How frequently should you reach out to parents? Our team unpacks the major recent surveys for insights to guide your marketing in 2024

14/02/2024

Try-before-you-apply sessions at universities and colleges give high school (secondary school) students firsthand experiences of your institution. Check out how they can play a crucial role in shaping student recruitment marketing strategies, with examples from the UK and Ireland:
https://www.terminalfour.com/blog/posts/try-before-you-apply-how-taster-sessions-can-help-student-recruitment.html?utm_source=blog&utm_medium=facebook

12/02/2024

After going virtual over the past few years, we're holding our North American Client User Group & Training Conference in Chicago in April. All our clients are very welcome. You can register here:

Join us at Terminalfour 2024 - User Group & Learning Conference for two days of demos, sessions and networking opportunities.

05/02/2024

🔐 Data privacy legislation isn't much fun for higher education marketers... but what if you could turn a chore into an opportunity? In our latest blog post, we run down three ways you can make it work for you and your students:

By practicing privacy-first marketing and capturing and using data ethically, you can create more personalized experiences and bolster your university’s brand and recruitment efforts. Here’s a brief update about the data privacy landscape and 3 tips for higher education marketing.

15/01/2024

How do you bring ‘home’ the festive spirit on social media as a higher education institution? 🎄

From heartfelt messages and dazzling gingerbread villages to musical renditions and creative productions, we run down 20 examples of how universities embraced the festive spirit on social media, spreading warmth and creativity. ☃

From heartfelt messages and dazzling gingerbread villages to musical renditions and creative productions, we rewind the clock and look back at the heartwarming and innovative ways universities celebrated the holidays on social media.

15/01/2024

Trying to decide on which higher education conference to attend in 2024? This is the year to upskill. Here's our list for the best places to do that:

As we jump into 2024, we shine a spotlight on the higher education digital conferences you don't want to miss this year and the key topics and trends that will impact the sector.

04/01/2024

From AI and Google Snippets to YouTube, esports, and accessibility, we stayed across all the emerging trends, topics, and technologies in higher education marketing in our blog in 2023. These were your favorite articles of the year.

From AI and Google Snippets to YouTube, esports, and accessibility, we stayed across all the emerging trends, topics, and technologies in higher education marketing in our blog in 2023. These were your favorite articles of the year.