Crowdsight

17/05/2017

Measuring the sponsorship value of TV broadcasts by identifying logos: http://crwd.si/2pI891I

According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded $60 billion, and in North America, 70% of that sponsors

17/05/2017

How one Sponsor just laid down the gauntlet to the sports industry, but who's noticed? http://crwd.si/2pHP1Rw by

This article looks at how one sponsor brand is demanding change, with the potential to impact the sports & digital sponsorship industry.

17/05/2017

A look into how Snapchat continues to grow in relevance to sports with two of the biggest teams in Manchester City and FC Barcelona signing up for new lenses: http://crwd.si/2pHQmaR

Snapchat has rolled out a series of bespoke Lenses for premier European football teams which let fans apply real-time filters to their selfies to showcase support.

17/05/2017

Interesting analysis into the value of a English Premier League clubs Sponsorship. Awareness and mass appeal is key driver, however, measurement of digital interactions and engagement is growing! . Check it out here: http://crwd.si/2qtmn3L

17/05/2017

Shirt Sponsorship for a startup? And it delivered decent ROI! Insights from Bidstack CEO James Draper: http://crwd.si/2qthXK3

31/03/2017

Inspired by snapchat, another startup is betting on the power of fan content http://crwd.si/2mMSXdv

Overtime is an app that lets people easily capture and edit footage from sports games, particularly high-school basketball, and export the highlights.

25/03/2017

Is this just a publicity stunt or is FC Barca bridging the gap between sport & tech? http://crwd.si/2n4VuRU

FC Barcelona has unveiled plans to develop an innovation hub which the club says will work with leading brands to generate a positive impact on society beyond the realm of sport.

23/03/2017

Fan TV: revolution or just a vehicle for venting attention-grabbing fury? http://crwd.si/2nyvqkM

Channels such as Arsenal Fan TV claims they give supporters the chance to have their say but are viewers just hoping to watch a car-crash moment?

23/03/2017

Snapchat just signed a deal with one of this country's biggest sporting codes http://crwd.si/2n5aEqu

First the NFL and NBA. Now the AFL.

23/03/2017

Why Instagram Is Suddenly the Place for Sports Highlights
http://crwd.si/2n53z96

It's straight 🔥

23/03/2017

No more crying Jordan memes! The NBA doesn't want teams roasting each other on social media
http://crwd.si/2nyvdy4 by

🏀 👏 😂

22/03/2017

‘Football is overcrowded’ says Heineken. However, the need to segment and personalise for better fan engagement is universal. Relating to fans will ensure great success in digital sponsorship
http://crwd.si/2mN8hqr

Having announced an extension to its 27-year association with rugby, Heineken says the sport appeals as it is less cluttered by brands.