Pulsate

01/10/2019

The best apps in the world are, unsurprisingly, brilliant. The features that they use however, are readily accessible for any app to use through Pulsate.

Over the course of an average weekend out and about, I use my phone to check half a dozen social media sites I’m on, two dozen games from the sports I follow and watch a show while waiting for or travelling on various forms of public transport. A few years ago I couldn’t do any of this, but than...

20/09/2019

Personalizing user content has a large impact on engagement but how should you go about doing so?

Personalizing app content drives conversions up across every part of your app’s customer life cycle. The proof? Segment reported that 44% of buyers will likely become repeat customers after a personalized shopping experience and impulse buys increased by nearly 50% when recommendations were person...

06/08/2019

Not all customers treat your app the same, so why would you treat them the same? Segmentation allows you to prioritise the users who you know will be most likely to convert.

Your customer base is extremely varied – their preferences, how they access your app and what they do in the app are all unique to each individual. Some linger on a single product, some browse everything and buy nothing and some buy the same thing over and over again. Since users have vastly diffe...

26/07/2019

Push notifications are a key factor in achieving your marketing goals. Find out how to utilise push to drive conversions and optimize user experience

Push notifications are an everyday part of our lives. If you look at your phone right now, odds are you have a few unopened notifications on your lock screen or in the notification bar. They’re a daily feature in our lives but they can also be an annoyance if they’re not done right.

18/06/2019

Strong Customer Authentication (SCA) is happening in the EU from Sept.14th. If you sell anything online, you need to be ready. We can help app owners prepare and minimise revenue loss.

It’s fair to say that GDPR caused a lot of convulsions just over a year ago when it was introduced. Organisations of every size spent months planning for the changes around data protection and user privacy and in many ways we are still adapting to a post GDPR world.

03/11/2017

Mobile Marketing Automation is..

📡 The control tower behind your app.
🎼 The orchestration layer that works in the background.
⚙️ The event processing engine for each individual customer.

Learn how it works in this episode =>

In this episode we discuss what is mobile marketing automation or MMA, how you implement it in your business, and what some of the benefits are?

30/10/2017

In this episode of Pulsate Academy™ we explain the basics of chatbots and how they can improve the overall customer experience (CX) 🤖

Read time: 6 mins

The way we buy products, request support and make payments is about to fundamentally change with conversational commerce. Watch this week's episode

26/10/2017

When a number of banks originally came to us, they all faced a similar set of challenges.

👎 Customer loyalty was dying
👎 support costs were growing
👎 Borrowing was down

To solve this the banks needed to change a few things...

See what they done next ==> http://bit.ly/2gCBDY9

24/10/2017

Is your Bank leading the way or falling behind on mobile? 📱💰

Pulsate is the leading customer experience and mobile engagement platform used by retail banks, insurance and financial services companies

20/10/2017

Pulsate makes the "Top 20 Tech Innovators to Watch in 2018" on Inc. Magazine

In technology, huge changes happen every month. Here are 20 innovators that you'll want to keep your eye on.

20/10/2017

Are Banks facing a customer experience (CX) wake-up call? In this episode we take a look at how some Banks are winning the battle and leading the way on mobile.

By 2017, over one billion people will access their bank through a smartphone device. In this episode we look at mobile marketing strategies for banks

18/03/2016

If you’re a marketer you’re probably always on the look out for time saving tips. That is why we love the idea of creating a campaign once but using it many times.

In this episode you’ll learn how to:

1. Welcome first time users
2. Remind users to sign-up
3. Add value and spark curiosity

Let’s get into it!