22/09/2026
We've just spent a very rewarding day with Diogo Miranda and Liliana Braga of Choice Car in Portugal. They are a true mobility company, operating across tourism, food delivery and student transportation. Both iCabbi and Move AI Platform are being used for intelligent route optimisation, driver scheduling and dispatching for the Be Driven brand, ensuring that all pick-up and drop-off transfers are effectively coordinated to balance customer experience and driver utilisation. The team showed us how they have dramatically reduced demand on their call centre staff, with some 200 hours per month now being reallocated to higher-value tasks. A number of projects are currently underway to drive further automation across their predominantly pre-booked passenger transfer operation. These projects hinge on the strength and flexibility of iCabbi's API — which, for Choice Cars, is the jewel in iCabbi's standout offering.
Choice Cars is part of the Mobility division of Grupo Salvador Caetano, an automotive and mobility international conglomerate present across three continents, with 80 years dedicated to the automotive industry. While Diogo and Liliana are working with just a small part of this global empire for now, it was fascinating to see just how productive they and their team are. They're young, innovative and moving at pace. We were fortunate to get a sneak peek at an autonomous vehicle pilot for deliveries and learn more about their crossover into electric charging through sister company Go.Charge who they are collaborating with to deliver a number of new mobility hubs in Portugal. Future thinking and synergies are clearly evident here, and it's exciting to see how the iCabbi and Move AI platforms are fitting into this ecosystem.
For other iCabbi customers out there, take note. Be Driven operates in Lisbon, Madeira and Porto — all destinations where your iCabbi Passenger App will now work. Be sure to let your customers know they can pre-book their airport, hotel and excursion transfers to these locations with you.
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