13/08/2026
Here’s an example of how brands can make trends meaningful to their brand! 📈
Remaining aware online of what people are engaging with, seeing how creators adapt trends to suit their scenario can give you inspiration.
For Papi Chulo, we used the “who’s been treating you so well” to introduce the brand as your go to spot to eat. We eluded the tasty flavours and great service this brand has to offer. The goal was to raise awareness and make people believe Papi Chulo’s is one of them “why have I not come here sooner” type of spots!
It’s all about finding a way for your brand to NATURALLY tie into the trend! Yes, emphasis on NATURALLY! Forcing your brand to fit trends won’t work.