30/03/2022
People buy from people
They also donβt click on links and videos like they used to...
This GIF is how Aaliyah at Paddle prospects like a human, without scary links and heavy videos, getting 4x as many responses from her emails π
And here's why it works π
1. Persona pain points are summarised
2. Emotion is clearly communicated
3. Thereβs a simple yet powerful question that prompts the reader to reflect on their own situation
Bonus point. It just looks f***ing cool π
This is one of the more powerful use cases weβve seen at Vidu because it communicates these three things effortlessly within just one GIF
Combined with thoughtful email text, itβs super easy for any reader to understand why you're in their inbox and who you are
Myself and Gavin were blown away yesterday when we spotted this GIF come through π€―
And every time we see GIFs like this, we keep coming back to that point: 'people buy from people'
The question is,
Do we make prospects jump through hoops to get to know us as individuals and understand our message (Iβm looking at the Vidyards of the world π),
Or do we make it as easy as opening an email??? π§