22/05/2026
In a world of constant change, one thing that has stayed constant across digital design is that you cannot design successfully without knowing your audience.
In our latest blog, Lara Nagle, one of our senior designers, breaks down:
→ The three types of customer research every team should be running (generative, evaluative, and continuous)
→ How research is a risk mitigation
→ How AI is speeding up analysis and pattern detection
→ The emerging challenge of designing for AI agents, not just humans
AI agents are already interacting with products and services at scale, browsing, deciding, transacting on people's behalf. If your digital experience isn't designed with agents in mind, you're already behind.
Worth a read https://allhuman.com/insights/blog/why-customer-research-should-continue-to-be-at-the-core-of-your-business