07/07/2026
What does great UX look like inside a stadium of 80,000 people?
It looks like this: scan a QR code on the back of your seat, and get an instant answer to whatever you need — where's the food, where's first aid, where's my seat — without opening an app, creating an account, or hunting down a steward.
That's the AI Stadium Assistant we helped design and launch at Croke Park, and the UX thinking behind it was everything.
We started with the context, not the tech: fans on mobile, under time pressure, with zero patience for friction.
Every decision followed from that:
✅A landing page built to communicate trust and next steps within seconds of scanning
✅Load-tested to stay smooth even when a whole stand pulls out their phone at once
✅Designed to WCAG 2.1 AA standards, so it works for every attendee
✅ Secure and GDPR-compliant, without adding a single extra step for the user
✅Live support on launch day, watching the real experience unfold in real time
And the results?
🙌1,314 fans used it on launch day, no onboarding required
🙌No app, no sign-up — just scan and go
🙌Croke Park is now rolling it out across all 80,000+ seats
Great UX at scale doesn't happen by accident.
Read the full case study here 👉 https://allhuman.com/work/croke-park-case-study-all-human-digital-agency-dublin