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While many brands wait for regulation to force their hand, retail went ahead. Tesco has launched GS1 Digital Link powere...
15/07/2026

While many brands wait for regulation to force their hand, retail went ahead. Tesco has launched GS1 Digital Link powered codes on selected products, moving from the old linear barcode to 2D on the actual shelf. GS1 UK calls it the shift from pilots into everyday retail.

That is a massive signal to the industry that we should all be watching. When a retailer of that scale commits, it does not stop at its own products. The expectation flows down to the brands it stocks. And retailer demand moves on a buyer's timeline, far faster and far less forgiving than any EU delegated act. There is no 18 month transition on a purchase order.

So the question stops being about Brussels and starts being about your biggest account. When they ask for GS1 ready, scannable product data, are you the supplier who already has it, or the one asking for more time while a competitor on the same shelf does not need to?

A 2D code is going onto your packaging in the next couple of years regardless, because the retail rails are being rebuilt around it. The only choice you control is whether you are ready early and using the code, or ready late and scrambling.

Is your brand ready for the shelf you are about to be selling on? More brands are behind on this than realise it. Where does your category sit?

We read the EU's official DPP FAQ so you don't have to. 📄If you sell physical products into the EU, this affects you — e...
07/07/2026

We read the EU's official DPP FAQ so you don't have to. 📄
If you sell physical products into the EU, this affects you — especially if you assume it's a big-company problem. Here's what actually matters for small brands:
1️⃣ SMEs are covered by law. Article 22 requires every member state to set up one-stop shops to help you prepare — with funding, training and tax advantages on the table.
2️⃣ There's no giant EU database. The registry stores only an ID and a pointer. Your product data stays decentralised — held by you or your provider.
3️⃣ Passports must outlive the business. A backup copy, held by an independent provider, is required by law. Almost nobody is planning for this.
4️⃣ The calendar is real. Six of the eight core technical standards are already published. Registry goes live 19 July 2026. Iron & steel first, textiles 2027, furniture 2028, mattresses & ICT 2029.
The takeaway isn't panic — it's preparation. The framework is built, the support exists, and good passports take time. Have you checked where your category sits, or are you waiting to be told it's too late?
📌 Save this for later — and send it to a founder who thinks DPP isn't their problem.
Full FAQ in the comments ↓ It's worth twenty minutes.

🚀 Kinset is live at The Smithsonian Folklife Marketplace!Kinset’s Digital Product Passports are found on nearly every pr...
22/06/2026

🚀 Kinset is live at The Smithsonian Folklife Marketplace!

Kinset’s Digital Product Passports are found on nearly every product in the Marketplace including over 35 brands. By simply scanning a QR code, shopper are transported into a digital experience that shares information about what makes the product special, and the story about the artist behind the product even when they were an ocean away. Thanks to everyone that made this possible.

The Marketplace will be open until July 12th, so if you are in DC make sure to swing by and immerse yourself in the Kinset experience.

Smithsonian Folklife

The biggest mistake brands are making right now is thinking the future of connected products is about QR codes.It isn’t....
18/06/2026

The biggest mistake brands are making right now is thinking the future of connected products is about QR codes.

It isn’t.

A QR code is just one way to access information.

The real shift is that products are becoming digital.

Every product is gaining a digital identity that can persist throughout its lifecycle, connecting brands, customers, retailers, resale platforms, repair services, and regulators.

Sometimes that identity is accessed through a QR code.

Sometimes it’s an NFC embedded inside a luxury leather tag.

Sometimes it’s RFID integrated into a product or packaging.

The interface will change.

The digital identity remains.

This matters because the opportunities extend far beyond compliance.

A connected product can:

• Verify authenticity

• Register ownership

• Enable resale and transfer ownership

• Support repair and circularity

• Deliver personalised customer experiences

• Share provenance and sustainability information

• Power Digital Product Passports

• Create direct relationships between brands and customers

Luxury brands are already embedding NFCs into products. Retailers are investing heavily in RFID. Digital Product Passports are accelerating the need for structured product data.

The conversation shouldn’t be “Which smart label should I use?”

The conversation should be:

“How do I create a digital identity for every product I sell?”

The brands that answer that question first will be the ones that benefit most from the next generation of commerce.

The QR code is just one chapter of a much bigger story.

One question came up repeatedly during yesterday’s launch:“Is Kinset just for fashion brands?”The answer is no.While man...
17/06/2026

One question came up repeatedly during yesterday’s launch:
“Is Kinset just for fashion brands?”

The answer is no.

While many of our early customers are in fashion, Kinset is built for consumer goods businesses that want to connect their products digitally to customers, commerce, and compliance.

Take Sisterly, for example.

They originally came to Kinset because managing their QR codes had become a challenge. They were dealing with broken links, limited functionality, and no easy way to organise, update, and manage their growing portfolio of product QR codes.

As their business grew, they needed more than a QR code generator.

They needed a connected product platform.

Today, every scan can guide customers to subscription sign-ups, loyalty programmes, exclusive discounts, product education, and personalised offers.

What started as a QR code has become a customer acquisition and retention channel.

The product isn’t just something you sell.

It’s a touchpoint with your customer.

And when every product can connect customers to subscriptions, rewards, and future purchases, the value of that connection grows with every scan.

🚀 Kinset is live.After two years of building with brands, we’re opening Kinset to everyone.Every product needs a digital...
16/06/2026

🚀 Kinset is live.

After two years of building with brands, we’re opening Kinset to everyone.

Every product needs a digital identity.

Kinset transforms static barcodes and QR codes into connected products, so brands can manage and update product information, engage customers, support traceability, and prepare for compliance from a single platform.

Today, any brand can create smart labels and Digital Product Passports without a dedicated compliance team, a sustainability director, or a six-figure implementation budget.

Whether you’re a fashion brand, food producer, beauty company, homeware business, consumer goods manufacturer, or supply chain business looking to share verified product data with your brand partners, Kinset helps you create connected products in minutes and build the foundation for the future of commerce and compliance.

Get started in minutes.

👇 Know a brand that should be connected? Tag them below.

✨ Start your free 7-day trial today at kinset.com.

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Excited to share Katie O’Riordan’s recent interview with Fibre2Fashion on how we’re helping fashion suppliers prepare fo...
28/04/2026

Excited to share Katie O’Riordan’s recent interview with Fibre2Fashion on how we’re helping fashion suppliers prepare for the EU Digital Product Passport requirements.

The conversation dives into the biggest challenge facing textile manufacturers today: transforming fragmented product data scattered across PDFs and spreadsheets into structured, machine-readable formats that power transparency and compliance.

Key highlights from the discussion:
1. How suppliers can start preparing now, even before final DPP regulations are published
2. The business advantages of early adoption beyond just compliance
3. Practical guidance from our recent workshop at Texhibition Istanbul
4. Why interoperable data standards are critical for complex global supply chains

As Digital Product Passports move from regulatory concept to operational reality, suppliers who begin structuring their data early will become preferred partners for brands navigating the new transparency requirements.

Link in comments 👇

“When I talk to retailers and brand leaders, the frustration is always the same. They have more data than ever, and no r...
21/04/2026

“When I talk to retailers and brand leaders, the frustration is always the same. They have more data than ever, and no real visibility into their actual products.

They know their numbers. They don’t always know their supply chain. They can track a campaign. They can’t always tell us who their customers are.

This is the gap Kinset was built to close.

The barcode solved checkout. It was never designed to carry a product’s full story, to interact with a customer, or to clear a product through customs. But that’s exactly what retail needs now.

Connected products aren’t a future trend. For the brands and retailers I speak to, they are an urgent requirement.” - Katie (CEO, Kinset)

Every product has a story. Kinset makes sure you can follow it.

28/01/2026

Big news from Kinset 🚀

We’re thrilled to announce our new strategic partnership with ProKnoWara Consulting Firm, joining forces to accelerate scalable Digital Product Passports (DPPs) across global supply chains.

Together, Kinset’s DPP and compliance platform and ProKnoWara’s expertise in factory onboarding and supply-chain transformation will help brands and manufacturers:

- Capture and verify sustainability data at every production tier
- Simplify compliance with upcoming EU DPP regulations
- Scale practical, interoperable solutions across global value chains

As our CEO Katie O’Riordan says: “DPPs will only scale if brands can access high-quality, verifiable data from the point of production.”

This partnership brings both the digital infrastructure and on-the-ground ex*****on needed to make that a reality.

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