20/08/2026
If you’re a trades business and your diary depends on word of mouth, watch this.
Here’s the problem with word of mouth — it’s not a system, it’s luck. Some months you’re slammed, some months it goes quiet, and you’ve no control over which one you get. That’s stressful, and it makes it impossible to actually plan your business.
We worked with Standing Tall Tree Surgery and ran two ad campaigns. Result: 143 new enquiries — real people filling out a form because they wanted a quote, not likes or followers. For every euro spent, it cost about eighteen euro to get one of those enquiries in front of him. Now, eighteen euro sounds like nothing when one tree job can be worth hundreds or thousands — so the maths only has to work once for it to be worth it, and it kept working, campaign after campaign.
What that actually means for a business like his: instead of hoping the phone rings, it rings. Instead of wondering where next month’s work is coming from, there’s a steady flow of people already asking to be quoted.
If you want to see exactly how that works for your business, comment ‘BOOKED’ and I’ll send it over.