14/11/2024
📢 Meta’s New Ad Update
Meta has announced a new ad experience: unskippable ads that will play for a few seconds to users who choose to see less personalised adverts in their feeds.
These brief, unskippable ads are like ad breaks used by other platforms, these unskippable ads are to help support ad revenue for the platform, especially as more people seek less personalised advertising options.
🔹 For EU users, Meta is rolling out a few new choices: people can opt to see fewer personalised ads - giving people more control over their data, but it may mean seeing ads that aren’t as relevant to their interests and their ads won’t be based on past web browsing or searches.
When people choose less personalised ads, businesses may experience a few key advantages:
1. Expanded Reach to New Audiences : Less personalised ads may allow businesses to reach a broader, more diverse audience, as these ads are shown based on more general criteria rather than individual interests. This can introduce a brand to people who might not typically see it with highly personalised targeting.
2. Increased Brand Awareness : For businesses focused on increasing brand awareness, less targeted ads can help expose the brand to more people, contributing to name recognition across a broader market.
3. Level Playing Field for Smaller Businesses : Without extensive personalisation, smaller businesses may compete more evenly with larger ones, as all advertisers have similar levels of data access.
This reduces the competitive edge large businesses may have from extensive data resources and sophisticated ad strategies.
f you’re using Meta ads to reach your audience, keep an eye on your insights - these changes might just give you an extra boost with the non-personalised ad viewers!
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