FutureProof Digital

17/10/2026

Music is really important to us here.
It's how we relax and unwind.
Have these 2 booked for next year already...

16/10/2026

It's not just me right?
is deadly ya?

16/10/2026

16/10/2026

Ai Nonsense is everywhere…

For almost all businesses, all the talk about “AI SEO” and “your website doesn't matter anymore” is complete nonsense.

In my experience 90% plus of the “strategies” being sold as AEO, or GEO, or Ai Search Optimization, is just SEO with a new shiny name.

Don’t get sold a magic bag of beans.
Most of the firms selling this stuff are pretty sketchy.

Keep doing the basics well, and you’ll be just fine.

15/10/2026

A Big Red Flag !!

“I wish my marketing cost less.”
If this is a thought you have regularly, then it’s an indicator that something isn’t quite right in your marketing… maybe the agency you’re working with.

“Can I increase my marketing spend?”
You should be looking for ways to increase marketing spend, because if marketing was performing for your business… you would be.

Marketing should be a machine. You put money in the machine, and after a month, or a year, you get that money back, plus a lot more.

The only reason you wouldn’t keep feeding this machine an ever increasing amount of money, is if you can’t deliver, if you’re at capacity.

Increase capacity. Then feed the machine again.

14/10/2026

A new way to look at reviews…

Bad reviews are not because you’re crap (it could be, but it’s not helpful to think about yourself that way. Stick with me…)

It’s because you’re working for the wrong people.

Head over to your Google Business Profile.
Read all the reviews.
You’ll start to see a pattern.

The good reviews you’ll remember as clients you enjoyed working with, the work was easier, they paid more, and you earned more too.

The bad reviews you’ll remember as clients you hated working with, the work was really hard, and you earned next to nothing.

Design all of your marketing around this type of customer. Find the similarities, and appeal to that ICP (ideal customer profile). The text is about them, the images are of them, everything you do “speaks” to them.

“But I can’t choose my customers”

Yes you can.

❤️

13/10/2026

Google Ads not performing...?

Is your website the secret assassin of your paid ads?
Is your website the reason your Google Ads aren't performing?

I speak to business owners every week who are running Google Ads, and well over 50% of them are not happy with the performance of their Google Ads.

Most of them make the same assumptions;

I’m targeting the wrong keywords.
My budget is wrong (too low or too high)
The agency running my Google Ads is crap !!

I can’t remember any of them blaming the landing page… not one !!

Your website decides whether your ads will be successful or not. More than budget, more than keywords, more than ad text, more than anything else.

If people land on your website, and they’re not impressed, they’ll just leave… because there’s so much choice. They go back to the search results and click again.

How do I know?
Go to your Google Ads account, find “Insights & Reporting” in the sidebar, and the click “keywords” tab. If showing up for the right terms, all good here.

If you’re an average service provider, and you’re getting 10+ clicks a day, you should be getting some leads, so check your 30 day average.

If you’re getting clicks for the right terms, the problem is your website.

What do you need to do?

Make it load fast.
Add reviews, lots of them.
Move reviews up the page.
Add case studies.
Add more photos/video.
Add more CTA (call-to-action).
Change the headlines.
Change the copy.
Talk about benefits (instead of features).
Talk about value & problem solving.

There’s 100 things you can do, and each industry has unique strategies. If you’d like our default service page layout, leave a comment and I’ll send it over.

❤️