21/08/2026
Have you seen on your “Create a post” that there is now an option to add a link? But when you click on it, Meta asks you to pay. Well, this is their new Meta One option that they are rolling out. But what does it mean if you sign up:
**Meta One Essential** is the entry-level option. It includes a verified badge on Instagram and Facebook, impersonation protection, enhanced profile links, additional AI usage and access to Meta Business Agent for automated 24/7 customer responses through Messenger. It also includes some Facebook, Instagram and WhatsApp Plus features.
**Meta One Advanced** includes everything in Essential, with a stronger focus on **growing your audience and managing your social media**. Businesses get opportunities to be featured in Facebook feeds, improved search visibility, a more prominent follow button and automatic follow invitations. You can also give up to four people access to your Instagram without sharing your password.
**Meta One Expert** builds on Advanced and is aimed at businesses with larger teams or more demanding social media activity. Shared Instagram access increases from four to **eight people**, while the number of posts and Reels that can contain clickable links also increases. You get more AI usage, more opportunities to contact human support and increased protection for original content.
**Meta One Max** is the highest-level option and is designed for businesses operating at a larger scale. It allows up to **30 people** to access the Instagram account without sharing passwords. It also provides the highest level of AI usage, more opportunities to add links to Instagram and Facebook content, unlimited clickable links on Facebook, and personalised content strategy advice through a call with a Meta adviser every six months.
What do you think of this new addition?