18/08/2026
SOUMA a fragrance brand inspired by movement, authenticity, and effortless expression. Drawing inspiration from Japanese language and the idea of a passing breeze, fleeting memory, and genuine emotion, we developed a visual identity that translates these ideas into something bold, playful, and contemporary.
From the logotype and colour palette to the product photography and social media visuals, we created a visual world that gives SOUMA a distinctive presence while keeping the fragrances at the centre. Real, fluid, and effortless, just like the scents themselves.
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Inbloom Graphics for SOUMA Perfumes | Logo Design & Instagram Management