10/04/2026
A brand built on movement, precision, and purpose. For Hanging Goat, the trade name of PT Hage Prof Vertikale, we developed a visual identity that reflects its ambition to become Indonesia’s leading ecosystem for climbing gear, climbing spaces, and rope access solutions.
Rooted in values of safety, functionality, and continuous improvement, the identity is designed to feel as reliable and intentional as the systems it represents—supporting both climbers and professionals working at height.
At the heart of this identity is a logo we are especially proud of: a bold, sturdy mark that seamlessly integrates four key elements—the carabiner, a goat, a mountain, and the initials “HG.” Each form is carefully constructed to coexist without conflict, resulting in a symbol that feels strong, balanced, and unmistakably purposeful. Just like the brand itself, it stands for resilience, connection, and longevity—built to support growth, community, and a safer climbing culture across Indonesia.
Project scope: Branding & Logo Design, Stationery Design, Social Media Template & Design, and Website UI Design.