29/07/2026
Coto Pahlawan — Visual Identity Implementation
Every brand has a story, and every story deserves a strong visual identity.
For this project, we developed a cohesive visual system for Coto Pahlawan, a traditional Makassar restaurant, by combining modern design principles with the rich cultural heritage of South Sulawesi. Inspired by the abstract motifs of Tenun Sutra Sengkang, the identity was translated into a flexible system that works consistently across posters, menus, signage, social media, and other promotional materials.
Beyond aesthetics, the goal was to strengthen brand recognition while preserving the authenticity and warmth of one of Makassar’s most iconic culinary experiences.
Scope of Work
• Visual Identity Implementation
• Print Collateral Design
• Promotional Materials
• Social Media Design
Design is not just about how a brand looks—it’s about creating a consistent experience across every touchpoint.
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Designed by Insoul Studio
