Egghead - Branding Consultant

26/09/2025

An Eggstraordinary Leader, A Cracking Achievement.

This moment fills us with pride and gratitude. Our CEO, Adam Mulyadi, has been honored as one of ’s 40 Under 40 for his leadership in branding. His vision inspires us to break boundaries, embrace creativity, and keep raising the standard of branding in Indonesia.

Thank you for this humbling honor & thank you for leading with purpose and heart.

We're proud, grateful, and inspired every step of the way.

07/07/2025

Bringing Astra Property’s brand to life — where thoughtful strategy becomes real-world impact

Astra Property’s brand isn’t built in files — it’s built through everyday interactions, from signage to screens. We brought the identity to life across real-world touchpoints with a system that feels consistent and future-ready. The typography is formal yet modern, the colors evoke calm and trust, and the graphics reflect structure and forward momentum. Every detail was crafted with intention — not just to look good, but to work hard.

Our creative strategy ensured that Astra Property’s brand performs across formats, while staying true to its strategic foundation. Because branding isn’t about decoration. It’s about building trust, one interaction at a time.

19/06/2025

Honored to bring structure to vision — because consistency is how clarity takes shape.

Beyond the logo, Astra Property needed a cohesive system—a visual framework that could scale across every touchpoint.

EGGHEAD created a visual language built on precision: modern, formal typography; a composed, confident color palette; and graphics inspired by architectural rhythm.
Every element was designed to align, adapt, and lead.

A system that speaks with purpose, anywhere it appears.

30/05/2025

For Sasa Sambal , taste has never been in question—it’s iconic. But in a competitive retail landscape, packaging has to work just as hard as flavor.

EGGHEAD reimagined Sasa Sambal’s visual presence with a system that’s as bold and fiery as the product itself. Distinct palettes for each flavor ensure clarity, while a clean, modern aesthetic draws in a new generation of sambal lovers. 🌶️💥

Spicing up shelves—and every meal.

23/05/2025

Sasa Sambal didn’t need to change its recipe—it just needed packaging that did justice to its flavor. That’s where EGGHEAD stepped in. 🌶️✨

We crafted a packaging system that highlights the bold character of each sambal variant using vibrant colors, clear hierarchy, and premium design elements. Every jar now communicates heat, heritage, and quality—before it’s even opened.

A design that doesn’t just sit on the shelf—it sizzles.

16/05/2025

11/10/2024

In a city where fast-paced dining often overshadows quality, Doeun brings something different—an elevated approach to Korean cuisine that celebrates both tradition and modernity. Nestled in the upscale Menteng area, Doeun’s mission is clear: to offer a premium dining experience that embodies the finest elements of Korean gastronomy.

To help Doeun stand out, EGGHEAD was tasked with creating a brand identity that would resonate with Jakarta’s upscale dining crowd. We worked from the ground up—developing not just the visual identity, but also the storytelling behind every dish and design. From the sophisticated Korean characters in the logo to the curated menu that balances flavor with finesse, we ensured that every detail speaks to the high-end experience Doeun promises. With attention to every touchpoint, we helped transform Doeun into a destination restaurant that Jakarta has never seen before.

Read the full case study on: https://thinkegghead.com/works/doeun/

04/10/2024

Jakarta’s dining scene is booming, but few places truly capture the refined essence of premium Korean cuisine. Doeun steps into this space, offering a dining experience that merges tradition with luxury. For food lovers seeking something beyond the ordinary, Doeun delivers—high-end, authentic Korean dishes served in an elegant atmosphere, right in the heart of Menteng.

At EGGHEAD, we were honored to help bring Doeun’s vision to life. Our team worked closely with the Doeun chefs to create a brand identity that reflects the essence of fine dining while staying true to the rich culinary heritage of Korea. From the carefully designed logo to the interior touches that balance tradition and modern sophistication, we ensured that Doeun’s guests not only taste authenticity but feel it in every aspect of their dining experience.

Read the full case study on: https://thinkegghead.com/works/doeun/

17/05/2024

’s .chocolate has unveiled a festive and vibrant new look for the chocolate pouch packaging. With a focus on eye-catching visuals and bold orange-to-yellow colors, EGGHEAD design team crafted packaging that stands out on the shelves and captures the attention of chocolate lovers everywhere. From the tempting key visuals to the whimsical font, every aspect of the design is intended to evoke a sense of joy and celebration, making this product to become the perfect choice for sharing your festive moments together.

Read the full case study here: https://thinkegghead.com/works/delfi-bar-bar/

22/04/2024

Leaving the tempting yet witty “too good to share” tagline to be an attention-grabbing aspect and significantly amplifying the power of its playful brand voice, .chocolate . Here it is, an all-new packaging that not only reflects the high quality of ’s chocolate offerings, but also the brand’s utmost commitment to bringing joy and delight to its customers – in a sense, what it means to be a chocolate connoisseur.

Read the full case study here: https://thinkegghead.com/works/delfi-bar-bar/

26/03/2024

The selection of characters in ‘s Sambal Sasa Looney Tunes isn’t random.

Firstly, the extra spicy variant features Tazmania, known for its bold character, representing the taste of the extra spicy variant. Secondly, the original chili sauce variant is depicted through Bugs Bunny, symbolizing the popular chili sauce taste that suits Indonesians. Lastly, the tomato sauce variant is represented by Tweety, showcasing the sweet and sour taste, specifically enjoyed by children and families.