03/02/2020
We are a digital marketing agency on the lookout for a Digital Designer to join their
dynamic family. This role would see you working closely with and reporting to the Senior Digital Designer in Sydney, Australia.
About the role:
This exciting role blends design and digital production, as you’ll be responsible for designing and developing creative work in the agency.
Day-to day you’ll take briefs from concept and design through to ex*****on. A large percentage of your work will focus on digital campaigns including the creation of landing pages, display banners, EDMs, micro-sites, social media assets plus branding and other design work as required.
You’ll have a strong eye for design and impeccable attention to detail, and provide design support to the wider team as needed.
The ideal candidate understands that form follows function and is able to balance beautiful design with solid intent (content that compels engagement and websites and ads that drive conversion).
This role would suit a candidate that is driven to design for a purpose and not to
simply make something “look pretty”.
Please note, although desirable, this role does not require complete front end development skills, just a solid understanding of HTML and CSS and ability to utilise this to edit HTML
EDM templates or further customise webpages when building with a Wordpress page builder.
You will be responsible for:
● Creation and management of digital, social, and interactive ideas and assets.
● Creation of innovative and effective design solutions that satisfy needs spanning
performance marketing, social media, mobile, and interactive experiences.
● Contribution to creative solutions and support ideas from idea generation to internal
development through integration.
● Design and development of landing pages, EDMs, microsite and simple websites.
● Branding and messaging
● Conversion rate optimisation - ensuring client assets are designed to maximise
enquiries or sales.
Skills and Qualifications Level Required
● 5+ years agency experience
● Advanced Adobe Suite skills
● Excellent project management skills
● CRO experience
● UX/UI
● Wordpress/basic HTML or FTP
● Copywriting/editing
● Illustration
● Animation/HTML5
Specific Tasks in Detail. (Ability to undertake all tasks below is not essential but the
more the better).:
● Designing beautiful, pixel perfect, user centred website layouts in Adobe XD
● Building websites in Wordpress using page builders and custom HTML and CSS
● Designing pixel perfect, conversion focussed HTML5 Banner ads in Adobe XD
● Building ad network ready, smoothly animated HTML5 ads using Adobe Animate or
Google Web Designer
● Solid working knowledge of designing powerful presentations in Google Sheets is
desirable
● Designing visual content for social media, from organic social images to image ads
and carousel ads (ability to create simple video/animation content is a plus).
● Designing EDMs using Adobe Photoshop or Adobe XD
● Building EDMs (generally using standard HTML templates rather than from scratch)
in HTML and understanding the restrictions and nuances of email HTML
● Ability to think conceptually and not only fulfill the brief to the letter, but also present
ideas to build upon or improve the concepts.
● Solid understanding of UX (from the perspective of user journeys in digital products
and layout design) is desirable
● A working knowledge of designing for print is also desirable but not essential
● Proven experience in branding and logo design is extremely desirable
● Finished art Adobe photoshop skills extremely desirable (retouching and mockups
etc)
