Kliker.biz

15/09/2022

Product category: 𝐑𝐞𝐟𝐫𝐢𝐠𝐞𝐫𝐚𝐭𝐨𝐫
Market: 𝐒𝐰𝐞𝐝𝐞𝐧

The four most represented brands in the Swedish refrigerator market and a comparison of their offer for September 2021 vs. September 2022.

Notable changes have happened, with Electrolux, Bosch, and Siemens increasing their share, while Smeg slightly decreased its share and visibility.

💡PS: In case you didn´t know, your refrigerator door is one of the most opened doors in your home.

27/07/2022

[SUMMER POST]

Summer is usually not a prime time for team buildings, but we decided to break the rule and organize beach volley as an after-work activity.

What was supposed to be a one-time fun event, turned out to be a real thrill for our team and our friends and colleagues from Shipshape solutions so it became a weekly relax zone.

We may become a real volley-team by the end of the summer 😎

25/05/2022

In the next couple of posts, we will use a widely known data visualization with the most popular toy in the world, to explain our data process.

Let's start from the beginning!

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐫𝐚𝐰 𝐝𝐚𝐭𝐚?
It's unstructured data or information from the Internet. In our case, it comes from every single digital position (URL) from the online offer of a certain (r)etailer.

💡 More than 2.500.000 such positions are collected and processed a few times a day.

📄 What we see in the digital position (URL) is 𝐫𝐚𝐰 𝐝𝐚𝐭𝐚
for us: product name, price, availability, promotion status etc.

19/05/2022

Product category: 𝐓𝐕 Market: 𝐇𝐮𝐧𝐠𝐚𝐫𝐲

Besides observing actual market data (pricing, promotions, availability), in Kliker you can analyze and compare current data with the previous periods.

In the picture below, we can see TV digital shelf share for Samsung, LG and Sony and compare their offer in Hungary for May 2022 vs. May 2021.

⚽ It will be interesting to observe changes in the second part of the year since TV market traditionally gets stronger in FIFA World Cup years.

04/04/2022

One of our founders, Marko Dragic, will be sharing his experience at the following Data Science Conference in Zagreb, in May 2022.

Marko will be talking about market data analysis and interpretation in the decision-making process.

If you find this topic interesting, we invite you to join DSC live or virtually.

Dear everyone, we present to you our next Speaker for DSC Croatia 2022! 🔜
Marko Dragic will be joining us from Croatia!
Once a business developer in multinational companies, today an entrepreneur in IT industry.

After 20 years of experience in sales, business development and purchasing roles, working both for vendors and distributors, Marko and his partner Zoran recognized the need for an advanced market data analytics tool.
This is how Strategio was founded and KLIKER was born - a B2B SaaS tool with structured online market data.
Marko brings a valuable insight into data analytics - a business perspective, focusing on real KPI's that drive businesses and industries.

Marko Dragic’s panel discussion will be a part of our Decision Intelligence track.

Join us LIVE in Zagreb from 10-12 of May at the Plaza Event Center!📍

To learn more about DSC Croatia 2022 check out our website:
https://dsccroatia.com/

Change the world through data

11/01/2022

Every service provider knows that 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐢𝐬 𝐢𝐫𝐫𝐞𝐩𝐥𝐚𝐜𝐞𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐞𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞.

We are happy to receive reviews like this one, which states exactly the thing KLIKER was created to do: 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞!

More reviews on KLIKER available on Capterra: https://www.capterra.com/p/231676/Kliker-market/

03/01/2022

It seems like a good moment to wrap up topics from last year and to bring the best of it to the new year!

𝐊𝐋𝐈𝐊𝐄𝐑 𝐭𝐞𝐚𝐦 𝐰𝐢𝐬𝐡𝐞𝐬 𝐲𝐨𝐮 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐢𝐧 2022.
Let's make it a successful one together!

Let's wrap up KLIKER content topics from 2021 and bring the best of it to the new year.

25/12/2021

Merry Christmas from Kliker team 🤗🎄☺️

09/12/2021

Two questions we are regularly receiving from new customers:

1. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚?
Retailer's websites – we collect publicly available data from eCommerce websites of key retailers on a selected market.

2. 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮 '𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠' 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐜𝐨𝐦𝐩𝐚𝐫𝐞 𝐩𝐫𝐢𝐜𝐞𝐬?
The answer to this one is PRODUCT MATCHING!

Read more below 👇

02/12/2021

📈 DYNAMIC PRICING EXAMPLES 📈

We have gathered a few concrete examples of how dynamic pricing in eCommerce works, divided into two groups:

➡️ GROUP 1 – Basic Dynamic pricing, first-party data-based
➡️ GROUP 2 – Advanced Dynamic pricing, competition-based

Read more on the link below 👇
https://kliker.biz/dynamic-pricing-examples-in-ecommerce

Dynamic pricing examples in eCommerce are showing you how to cleverly use a software solution that calculates the optimal sales price of a product based on the internal and external data.

15/11/2021

Hey retailers, do you want to know 𝐡𝐨𝐰 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐚𝐧𝐝 𝐗𝐌𝐀𝐒 𝐩𝐞𝐫𝐢𝐨𝐝?

➡️ 𝐩𝐫𝐢𝐜𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 - analyze price differences between your best price and the second-best offer

Example below. 👇

Why wouldn’t you raise your price to 215€, earn an extra 16€ and still have ~20% lower price than the rest of the market? 💡

Read more here: https://bit.ly/3wNhCnE

11/11/2021

➡️ What if you could see 𝐬𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬' 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬?

Meaning, the exact percentage of promoted products for every brand, for a selected period. We call it 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐒𝐡𝐚𝐫𝐞.

Look at the two examples below, for Nov-Dec 2020:

1️⃣ for 𝐇𝐮𝐧𝐠𝐚𝐫𝐢𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐩𝐡𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 (𝐓𝐎𝐓𝐀𝐋)
- Samsung is dominantly represented with 35%, while Apple, Xiaomi and Huawei are having similar shares (14-16%)

2️⃣ for 𝐇𝐮𝐧𝐠𝐚𝐫𝐢𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐩𝐡𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 (𝐨𝐧𝐥𝐲 𝐨𝐧𝐞 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫)
- again, Samsung has the biggest share in general (24%), but much lower than the market average, and the rest of the share is well distributed over 9 other brands

👉 How to use this info?

Analyzing Promotion Brand Shares for different retailers and brands on the market can help you create arguments for vertical negotiations.

Never mind if you are a retailer, distributor, or vendor - in every case, you can find useful information and use it as your leverage.