13/10/2026
From the Holographik archives: our 2021 brand system for Made on Mars, a play-to-earn simulation game where players build and grow their own Martian colony.
Projects like this are always interesting to work on. Mars and space travel are something we’ve all absorbed through pop culture for years, so there was no shortage of reference or motivation once we started.
The system ended up running through UI and UX for the in-app screens, trading cards, NFT packs, badge and sticker collections, internal and external documents, and social videos. Each one a different format with different demands, all still clearly the same brand.
That’s the part we care about most: a distinct direction, built on a system with strong foundations to scale onto anything the brand needs, with design, motion and 3D pulling in the same direction. That’s what makes digital branding hold up.
Our work covered brand identity, UI/UX, visual assets, social design, motion, and 3D.