03/02/2023
It’s safe to say that the work we do is innovative, data-driven, user-centric and engaging, but we still do get asked – is working on a single product boring? The short version is no, of course not. But if you’re into a more substantive answer, read on.
🧠 Solving a meaningful problem usually takes focus, time, commitment, and a deep understanding of the matter. You can do that at a multi-product company or an agency, but working on a single product opens up that thriving space you need to follow through on every idea you have, from conception to implementation. It's a challenge, especially in tech, where capabilities, user expectations and trends are revolving at fast tempos.
🔍 Our Head of Product, Mario Lovreković, agrees strongly: “Think of the apps and phones you used four years ago. Back in the day, you had to invest more time and energy to deal with tasks you’re now solving within seconds. On top of that, a successful product means more users, and more users mean ten times the challenges you had to begin with. More problems represent more opportunities for your product to expand the offering and potentially solve some of those problems. Also, it’s fun to see how user preferences, habits and expectations can change even within the scope of just one location”.
While it’s hard to generalise, as not all product companies are more innovative than agencies and vice-versa, it’s still likely that at an agency, you’ll end up doing what needs to be done. And probably miss the chance to accumulate invaluable knowledge of why you’re doing it.
💡 The most significant advantage here is the agility and the deep understanding of the what, the how, and the why of a product.
👉 “When working on a single rapidly growing product, the knowledge you accumulate over time is priceless. You have to be agile in observing your product and its technology as you serve thousands of new users while keeping a close eye on your competition. It's just incredible.”, Mario points out.
This brings us to what, for some, is the hardest part of working on a single product. Being able to fail, even with your strongest idea on the table. The challenge is letting go and starting from scratch. That’s where the magic happens. You can call it what you like, but being boring is not one of those things.