Studio Sonda

Studio Sonda We create better brands and a better future, with you. Our strength lies in doing all this together, with you!

We are Sonda, an internationally recognized and award-winning creative team capable of understanding how to create globally relevant brands, strategies, and projects in a way that they achieve tangible market success, prove the power of creativity and, above all, connect and create a better society. Our working principles overcome the classic boundaries existing in the relationship between client

– agency – user and build partnerships as the base for working on communication and creative strategies and brands of the future. You enable us to get insights and understand the purpose of the challenges you are trying to solve or improve. After the phases of research, reflection, and strategic planning, we choose together tools and mechanisms to conceive creative concepts that always differ from case to case, since they are designed exactly for your specific needs. This way of working is a guarantee of logical and intuitive solutions which are strategically thought out, fully personalized, market efficient, and original, and that strive to have the most positive impact on our society and planet.

Our Creative Strategy & Digital Director, Lucija Potočnik, has been invited to join the international jury of the 2026 M...
17/06/2026

Our Creative Strategy & Digital Director, Lucija Potočnik, has been invited to join the international jury of the 2026 MENA Digital Awards! 🌍✨

Since 2014, the MENA Digital Awards have recognized excellence in digital communication, innovation, and media in the Middle East and North Africa, bringing together leading experts from around the world to evaluate the region's most impactful work.

We're honored to see Lucija contributing her perspective alongside an accomplished international panel of digital, creative, and marketing leaders.

15/06/2026

Following Piquentum Brut Nature's Gold at the , we had a few words to share.

While the European design community gathered in Sofia, we sent them from the Piquentum vineyard - a place that played an important role in the story behind the project.

Here's a short message from Istria. 🍇

Piquentum Brut Nature has won Gold at the 2026 European Design Awards! 🥇Since 2007, the European Design Awards have brou...
15/06/2026

Piquentum Brut Nature has won Gold at the 2026 European Design Awards! 🥇

Since 2007, the European Design Awards have brought together publishers, journalists, editors, and academics from across Europe to recognize the continent’s most outstanding work in communication design.

Created in collaboration with the brand Piquentum, the Piquentum Brut Nature project explores a unique approach to packaging design - allowing the wine itself to participate in the creation of its final label, shaped by time, nature, and the fermentation process.

Thank you to the European Design Awards jury for this recognition, and to everyone who helped bring the project to life.

Throughout Poreč, BOOKtiga 2025 appeared through posters that looked like film releases - reimagining books through the ...
03/06/2026

Throughout Poreč, BOOKtiga 2025 appeared through posters that looked like film releases - reimagining books through the visual language of cinema.

Using cinematic visuals inspired by selected stories, the campaign placed literature into the familiar visual language of streaming platforms, movie campaigns, and outdoor advertising, approaching audiences through formats already part of their everyday lives.

With the support of Gradska Knjižnica Poreč, the city became an open-air catalogue of stories, where every poster functioned as a new “screening point” for discovery, imagination, and reading.

Project case study: https://www.youtube.com/watch?v=VghTZcaLu1c

BOOKtiga, the Festival of Used Books organized by the Gradska Knjižnica Poreč, approached contemporary reading habits th...
01/06/2026

BOOKtiga, the Festival of Used Books organized by the Gradska Knjižnica Poreč, approached contemporary reading habits through a familiar digital language.

For the 2025 edition, the festival website became a kind of “streaming platform” for books - designed to reconnect audiences with reading through formats they already use every day.

Visitors could browse titles as if scrolling through a catalogue of films and series: exploring genres, discovering cinematic visuals inspired by the books, reading synopses, and voting for the story they wanted to experience in cinema.

The most-voted title was then brought to life through a public reading at Poreč Cinema by actress Judita Franković Brdar - completing the journey from book, to “film”, and back to reading.

The goal wasn’t to replace reading, but to remind people of everything books still offer: imagination, interpretation, and stories no screen can fully define.

Watch the case study here: https://www.youtube.com/watch?v=VghTZcaLu1c

BOOKtiga, the Festival of Used Books organized by the City Library of Poreč (Gradska Knjižnica Poreč) , returned in 2025...
29/05/2026

BOOKtiga, the Festival of Used Books organized by the City Library of Poreč (Gradska Knjižnica Poreč) , returned in 2025 with a campaign inspired by a simple insight: people still love stories - it’s the way we consume them has changed.

Instead of opposing streaming culture, we decided to approach audiences through formats and platforms already familiar to them.

Using cinematic descriptions and a public voting system, “Choose a book, enter the film” transformed books into imagined film releases and turned reading into something to experience collectively once again.

Because sometimes, the best special effects still happen in the reader’s mind.

Watch the project case study for more info: https://youtu.be/VghTZcaLu1c

Designing SORBET meant designing a feeling.From the very beginning, the goal was to create packaging that instantly comm...
22/05/2026

Designing SORBET meant designing a feeling.

From the very beginning, the goal was to create packaging that instantly communicates freshness, fruitiness, lightness, and a premium summer experience, while standing out within the existing ice cream category.

Particular attention was placed on balancing indulgence and lightness: highlighting the rich fruit content, creamy texture, and low-calorie character of the product within a clear and sophisticated packaging system adaptable for future flavours.

The result is packaging designed not only to look refreshing, but to make people crave the product before even tasting it.

What do you think - did we succeed?

21/05/2026

Since launch, SORBET has been winning over consumers across the region, proving once again that the strongest ideas often come from collaboration between professional design and real-life perspectives.

Created for Ledo/Frikom through Sonda’s Designed by People program, SORBET was developed together with six participants in Vižinada - from first insights and ideas to the final packaging design, shaped to capture the feeling of endless summer.

The result is a product consumers instantly connected with refreshing, recognisable, and made for modern summer moments.

We recently celebrated the launch of the new Ledo Sorbet, a project shaped in Sonda Creative Center together with the in...
20/05/2026

We recently celebrated the launch of the new Ledo Sorbet, a project shaped in Sonda Creative Center together with the incredible participants of our Designed by People program.

Created through a collaborative process that connects brands with real consumer perspectives, SORBET was developed as a new premium fruit ice cream line for Ledo (Frikom), combining high fruit content, lightness, and a refreshing summer experience.

From research and insights to naming, communication strategy, and packaging design, participants actively took part in the full product development process alongside our team, transforming ideas into a product now found on store shelves across the region.

And the response after launch has been incredible! People instantly fell in love with the product, while the first sales and market reactions confirmed the strength of a process built on collaboration, creativity, and genuine consumer insight.

Piquentum Brut Nature - Label Created by the Wine Itself has received a Gold Cube at the ADC 105th Annual Awards!Organiz...
13/05/2026

Piquentum Brut Nature - Label Created by the Wine Itself has received a Gold Cube at the ADC 105th Annual Awards!

Organized by The One Club for Creativity, the ADC Awards are among the longest-running and most respected global recognitions for design and creative communications, celebrating excellence in craft since 1920.

The project was awarded Gold in the Beverage category of Packaging Design, with the jury recognizing a label shaped directly by the wine’s natural sediment.

Thank you to everyone who believed in the project and helped bring it to life - especially our collaborators at Piquentum. 🍷

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Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
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