02/02/2026
The Flying Dish Festival was imagined as a melting pot of cultures, bridging the local and the global through a shared love of food and music. It is a place where people connect around the table — exchanging flavors, stories, and laughter with both new and old friends. By fostering an open and welcoming festival culture, The Flying Dish creates a sense of belonging built on curiosity, joy, and togetherness.
Full case study: https://lnkd.in/dd4QM6nK
Brand consultant Stipan Rimac set up the the overarching brand theme as "universe", from which the brand narrative, name, slogan, and visual identity were derived. Manasteriotti designed the visuals as a space-like gradient background with 3D shapes that resemble donuts (food) and apple airpods (music). Visual and message elements floating in space.
The festival logo became a simple black and white symbol that depicts a frame by frame act of a dinner plate flipping in the air. The visual system extended into the space and lighting of the festival. All food stalls were branded with gradient backgrounds, large brand messages and clear food menus.
The Flying Dish quickly gained momentum and returned with a successful second edition. The concept sparked strong interest among visitors and achieved over 1 million digital impressions within its first year. Audience response was overwhelmingly positive, with attendees expressing high excitement and strong emotional connection to both the festival concept and its visual identity, reinforcing the brand’s relevance and appeal across physical and digital touchpoints.
The Festival continued in 2025 with a different theme and visual identity also designed by Manasteriotti (case study coming up).
