26/04/2022
We at BrightDock had a super busy first quarter of the year!
Never a bad thing, but in all the hustle and bustle, we've let our socials slide...
Allow us to apologize and present you with one of our favorite projects we've had the pleasure of working on - Thrive Childcare and Education's Rebranding.
Counting over 50 nurseries, Bertram Nurseries grew to be the UK's 8th largest nursery group, with multiple, smaller nurseries spread all over the UK and Ireland. To unite all the nurseries under the same brand, we redesigned Bertram Nurseries' brand system through brand research, constructing a brand strategy, renaming the brand, designing a brand visual identity system, and creating multiple videos for promotional purposes.
By renaming this childcare and education brand "Thrive Childcare and Education", we allude to the positive outcomes of quality care, the company's unifying values of putting children's progress first and declare the brand as a place that helps children discover their true potential. As each nursery had its own identity, brand, and culture, we created a brand system that unifies the multiple sub-brands under one parent brand, which communicates the brand's unique values and messages.
With circles as the representation of totality, wholeness, eternity, continuity, and all cyclic movement, the logotype concept was to show the transformation from childhood to adulthood, from a dream to a realization. The new logotype reflects the character of the contemporary, progression-oriented, safe and thriving environment of Thrive's nurseries.