31/07/2026
This visual identity was designed for a consulting agency specializing in the hospitality industry, with a strong focus on helping businesses grow through strategic transformation.
The logo concept is built around the idea of transformation as the brand's core value. The mark itself combines two visual motifs: a fire pit (or fire bowl) shown from a side view and a bird in flight seen from below. Their fusion creates a phoenix, the universal symbol of renewal, growth, and transformation.