Inity

30/09/2026

If your token is named color.blue-button, your next rebrand will break it.

Name tokens by purpose, not appearance:
✅ color.action.primary
❌ color.blue-button

More on scalable design tokens 👇

Design tokens store color, spacing and type decisions as named, platform-agnostic values. Learn the 3 token tiers...

29/09/2026

Ranking #1 on Google doesn't mean ChatGPT will mention you.

AI engines don't rank pages. They extract passages and cite a handful of sources. If your content isn't structured to be quoted, you're invisible at the exact moment buyers build their shortlist.

We broke down how answer engine optimization (AEO) works, plus the 6-step process we use to make websites citable by ChatGPT, Perplexity, and Google AI Overviews.

👉 https://inity.agency/blog/what-is-answer-engine-optimization

Answer engine optimization (AEO) structures your content so ChatGPT, Perplexity and Google AI Overviews can find, trust and cite it.

31/07/2026

inity.agency

01/07/2026

Branding, website and AI agent for AutoNinja

10/05/2026

Most SaaS AI features fail for the same reason.

The AI sounds capable - but it can't answer the questions users actually care about.

"What are my upcoming compliance deadlines?"
"What did my last supplier contract say?"
"Which properties failed their last inspection?"

A general-purpose AI model doesn't know any of this. So it either makes something up, or tells the user it doesn't have access.

That's where RAG comes in.

Retrieval-Augmented Generation connects your AI to your users' actual data — at the moment they ask. No expensive model retraining. No guesswork. Just grounded, accurate, citable answers.

We wrote a full breakdown of how it works, when to use it (vs. fine-tuning), and what breaks it in practice.

https://inity.agency/blog/what-is-rag-saas-ai-features