Inqova

Inqova The Marketing Agency for Global Textile Companies

Which camp are you in?1️⃣ Making your product — most likely means you are more concerned with price competition.2️⃣ Serv...
29/10/2021

Which camp are you in?

1️⃣ Making your product — most likely means you are more concerned with price competition.

2️⃣ Serving your customer — this likely indicates a product differentiation and a market focus.

Do you agree? Let us know in the comments below.

Manufacturing spends significantly less on marketing than any other industry. The 2018 CMO survey of nearly 3000 marketi...
10/09/2021

Manufacturing spends significantly less on marketing than any other industry.

The 2018 CMO survey of nearly 3000 marketing executives found that manufacturers spend only 2.7% of their revenue on marketing, ranking them significantly lower than all other industries.

Companies in the industrial sector still do not see marketing as an essential part of their growth strategy, but that is changing rapidly.

Your buyers are now closely following your website and the content you're publishing across your social channels.

At every point in the industrial buying process, marketing is crucial for delivering value.

Now is the time to learn how to better budget for your marketing efforts.

These statistics will make you set up a company profile on   immediately. 𝐓𝐰𝐨 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐦𝐚𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐁𝟐𝐁 𝐩𝐥𝐚𝐭𝐟𝐨𝐫...
19/08/2021

These statistics will make you set up a company profile on immediately.

𝐓𝐰𝐨 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐦𝐚𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐁𝟐𝐁 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
1️⃣ The platform's Call To Action tools drive traffic back to your website, which is the whole point of posting on social media.

2️⃣ The channel is the most sought-after paid and organic marketing channel for B2B businesses, which means you'll get the most out of your marketing efforts.

What do you think? Share your thoughts in the comments section below.

PS. We cover the foundations of marketing on LinkedIn in our latest Guide. Find the link to that in the Linkin.Bio.

Source: https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx

Guide to Achieving The Perfect LinkedIn Profile for Manufacturers ⁠⁠⁠⁠LinkedIn is not the only social media manufacturer...
10/08/2021

Guide to Achieving The Perfect LinkedIn Profile for Manufacturers ⁠⁠
⁠⁠
LinkedIn is not the only social media manufacturers should use, but it is surely a great place to start.⁠⁠
⁠⁠
Here's how you can start optimising your LinkedIn profile TODAY: ⁠⁠
⁠⁠
⭐️ Use company banner photos that are consistent across your employees ⁠⁠
⁠⁠
⭐️ Choose a profile picture that is clear and professional-looking⁠⁠
⁠⁠
⭐️ Write up a descriptive and robust tagline that summarise what you do in 1 statement⁠⁠
⁠⁠
⭐️ Personalise your LinkedIn profile URL to your name so it's easier to search you ⁠⁠
⁠⁠
⭐️ Make use of the featured section to highlight your latest articles and activities⁠⁠
⁠⁠
Which of the above will you start applying today? Let us know in the comments below. ⁠⁠
⁠⁠
Read the full article Here: https://www.inqova.com/insights/a-manufacturers-guide-to-using-linkedin-for-lead-generation-in-2021
⁠⁠

The free LinkedIn Marketing Guide is now available at www.inqova.com Based on our experiences working with manufacturing...
05/08/2021

The free LinkedIn Marketing Guide is now available at www.inqova.com

Based on our experiences working with manufacturing companies on social media campaigns, we have compiled a guide to help you to master the ultimate B2B platform: LinkedIn.

Learn how manufacturers can take advantage of LinkedIn's platform to connect with potential customers and reach key decision-makers.

𝙒𝙝𝙖𝙩'𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙜𝙪𝙞𝙙𝙚?
⭐️ Learn how to use LinkedIn for successful sales and marketing for your Manufacturing business

⭐ Understand which LinkedIn features best suits your needs

⭐ Get a handle on content strategy and learn when and what to post to attract leads

⭐ Turn leads into clients and grow your business

⭐Use our bulletproof LinkedIn template to plan your next marketing campaign

Got questions? Let us know in the comments below, send us a DM or reach out to us at [email protected]

PS, you can access our guide here: https://www.inqova.com/co-landing-page/the-linkedin-marketing-guide

5 Signs Your Website Needs A Facelift - For Textile & Apparel ManufacturersHaving a website was revolutionary a decade a...
19/07/2021

5 Signs Your Website Needs A Facelift - For Textile & Apparel Manufacturers

Having a website was revolutionary a decade ago, but not anymore.

Your website has to be well-designed, easy-to-navigate, and engaging to meet the needs of both your customers and your business.

Here are five signs that you should upgrade your website. Swipe to take a look or read the full article here: https://www.inqova.com/insights/5-signs-your-manufacturing-website-needs-a-redesign

BONUS: Download our free guide that can assist you in improving your website (linked in the article)

Hi there, ⁠⁠We're seeing a lot of new faces here and we wanted to take a moment to show up and introduce ourselves.⁠⁠Eve...
08/07/2021

Hi there, ⁠

We're seeing a lot of new faces here and we wanted to take a moment to show up and introduce ourselves.⁠

Everything we do is in the spirit of leveraging digitisation for positive social and environmental impact. This is why we work with Manufacturers as their digital marketing solutions partner.⁠

In our work, we take a lot of inspiration from Hong Kong's manufacturing history which is rooted in the textile sector. Coincidently, we're also based in Hong Kong and happen to work mainly with textile manufacturers.⁠

Before this city had a hustling and bustling Central Business District, it was accompanied by several small and medium-sized enterprises that had fewer than a hundred workers. ⁠

Hong Kong experienced vast amounts of success as a textile hub in the mid-1950s, however, it eventually declined as investments in financial services, tourism and retail trade grew in the late 1970s, leading to a surge in the service sector, which is still prevalent to this day. ⁠

Swipe to see what remains around our neighbourhood as remnants from that era- from typography both in English and Chinese, to the colours and neon signs - Hong Kong's industrial roots are all over the city. ⁠

Visit our website to know more about our vision and purpose: https://www.inqova.com/

04/06/2021

The possibilities are endless with

See it for yourself!

Virtualise your fabrics with Indikon today 👉🏼 Book a demo today: https://www.indikon.co/

Created by: Atkins
Rendered in

Behind the scenes at 's facility in Hong Kong with .textile We learnt a lot about  mission of creating an ethical, susta...
05/05/2021

Behind the scenes at 's facility in Hong Kong with .textile

We learnt a lot about mission of creating an ethical, sustainable, and eco-efficient textile and apparel value chain through its disruptive technology and know-how.

Their laser, G2 ozone, e-flow, Smart Boxes and H2Zero, have revolutionized the denim industry.

A truly impressive feat to witness!
textile is a globally recognised mill, under the group that focuses on creating nothing short of masterpieces with their denim fabrics.

Known as indigo innovators, Stella Blu brings the Italian charm and spirit to robust East-Asian production capabilities. They work only with responsibly made fibres.

30/04/2021

🔊 Turn on sound 🔊

Hear what Jordan Nodarse (), Founder and Creative Director of Boyish Jeans (), has to say about sustainability what companies can do to be sustainable 🌱 📊

This is an excerpt from Jordan's interview with Muchaneta Kapfunde () at MUNICH FABRIC START ().

Watch the full interview through the 🔗 Link in Bio

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