24/06/2026
【香港中文大學文物館．夏至園遊會 2026 ☀｜活動識別設計 】
這次為香港中文大學文物館「夏至園遊會2026」創作的活動識別設計，以盛夏山城的一抹清風為靈感，將文物、自然與日常生活交織成一幅柔和而明亮的畫面。 主視覺以茶器、湖水、花卉與書法紋樣並置，採用層次漸變的淡藍與橘黃色調，營造日光悠長、空氣透明的氛圍，呼應園遊會中品茗、導賞與工藝體驗等節目，讓觀眾在視覺上先走進一場輕盈的夏日小旅行。 海報、社交媒體版面與指示牌沿用同一套圖像語言與格紋結構，於不同尺寸與載體上延伸出一致而多變的視覺節奏。
活動將於今年7月3日開始，對文化藝術有興趣的朋友，不妨到中大文物館來一趟藝遊夏日。
【 CUHK Art Museum ． Summer Fest 2026 ☀ | Event Identity Design 】
For the event identity design of **Art Museum, The Chinese University of Hong Kong’s “Summer Solstice Fair 2026,” the concept draws inspiration from a gentle breeze drifting through the hills in the height of summer, weaving together cultural heritage, nature, and everyday life into a soft yet luminous visual narrative.
The key visual brings together elements such as tea ware, water, florals, and calligraphic motifs, layered in delicate gradients of pale blue and warm orange to evoke the lingering glow of sunlight and the clarity of summer air. This atmosphere reflects the fair’s programme of tea appreciation, guided tours, and craft workshops, inviting audiences to step visually into a light and leisurely summer escape before arriving.
Across posters, social media assets, and wayfinding materials, the same visual language and grid structure are carried throughout, creating a cohesive yet adaptable design system that extends seamlessly across different formats and touchpoints while maintaining a dynamic and harmonious visual rhythm.
The event will begin on July 3. If you are interested in arts and culture, feel free to visit the CUHK Art Museum and enjoy an artistic summer experience.
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𝐂𝗿𝐞𝐝𝐢𝘁
Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Erly Amethya
Client:
#中大文物館 #中大 #文化 #藝術 #夏至園遊會
