24/07/2026
There are no two brand guidelines alike. Every project deserves it’s own system and tailored rules. We see the layout of the guideline itself as a manifestation of the brand, we can’t imagine a template being used for it. Clear space, margins, colours of logo are merely 1% of the whole thing. Most of our time goes to set philosophy and design principles behind the brand that can be scaled from poster to architecture over extended period of time.