Kith&Kin

Kith&Kin kith&kin is an award-winning, multidisciplinary design consultancy based in Hong Kong. Our mission i Crafted with Personality & Purpose

Not just a paperbag. See the full breakdown on our site🔗
12/06/2026

Not just a paperbag.
See the full breakdown on our site🔗

.Meet Rocky, founder of Kith&Kin.🔑 The Mission: Meeting and connecting with people, with design as a vessel.📜 The Side Q...
09/06/2026

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Meet Rocky, founder of Kith&Kin.

🔑 The Mission: Meeting and connecting with people, with design as a vessel.

📜 The Side Quests: Be a jack of more trades, maybe master some. Maybe.

🛡️ The Hill I’ll Die On: Create with your head, your heart and your hands. In that order.

.How do you scale a beloved brand across 50+ SKUs without losing its soul?Five years after our initial rebrand, faced t...
04/06/2026

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How do you scale a beloved brand across 50+ SKUs without losing its soul?

Five years after our initial rebrand, faced this exact challenge. Expanding their range risked homogenisation and the loss of their signature community warmth.

Our solution was introducing a dynamic, three tier visual system. Rather than using rigid templates, this framework allows for structured but flexible growth. We anchored core products in the iconic “Bakehouse Blue,” introduced vibrant new colour palettes for secondary items, and stripped merchandise branding back to the logo alone, allowing complementary designs the freedom to transform functional items into desirable cultural objects.

This tiered approach enables genuine expansion without compromise. With nearly 100,000 followers, 30,000 egg tarts sold daily, and everyday packaging becoming regional souvenirs, Bakehouse has truly evolved into a cultural phenomenon. 🥐✨

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee & Lan Pham
Creative director: James Woodward & Rocky Yip
Designer: Rico Yip & Nicholas Cheung, Dustin Holmes ()
Illustration: Dustin Holmes ()

Font in use:
1. TenPoint by
2. Gaseok One by
3. Signal Compressed by

.Lost Stars Livehouse Bar & Eatery ( ) represents a vision to illuminate diverse musical talent. For their next chapter...
27/05/2026

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Lost Stars Livehouse Bar & Eatery ( ) represents a vision to illuminate diverse musical talent. For their next chapter, the goal was to evolve this cornerstone of Hong Kong’s live music scene into a prominent new space at Tsim Sha Tsui’s K11 Art Mall, balancing a premium dining experience with an acoustically obsessive venue.

The transition required a careful equilibrium: elevating their commercial profile for a highly competitive retail environment without losing their authentic, grassroots connection to the city‘s independent voices.

Guided by the stage design, the resulting visual identity centers on a dynamic ”spotlight“ concept—a flexible graphic architecture built to scale.

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee & Belle Li
Creative director: Rocky Yip
Designer: Rico Yip
Production: Belle Li

Meet James, our Co-Founder & Creative Director. 🚀 The Mission: Understanding the human behind the design before the desi...
13/05/2026

Meet James, our Co-Founder & Creative Director.

🚀 The Mission: Understanding the human behind the design before the design itself.

📜 The Side Quest: A relentless search for the perfect burger and a strategic (hopeless) effort to offset it at the gym.

🛡 The Non-Negotiable: Studio culture is the most undervalued asset. Happy humans make better work. Period.

.The Dragon Centre for Activities and Athletics (DCAA) at HKIS () is a state of the art wellness ecosystem and a space d...
24/04/2026

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The Dragon Centre for Activities and Athletics (DCAA) at HKIS () is a state of the art wellness ecosystem and a space designed for a diverse collective. Unifying students, faculty, alumni, and the public required a narrative that could weave these groups together, using the Dragon Spirit as a pulse moving through every layer of the identity.

The identity needed to meet the functional demands of a modern athletic complex while honouring the quiet foundation of the school’s faith based heritage, feeling inclusive to the community yet remaining distinctly HKIS.

To navigate this, we developed a Volume Slider system. This adaptive architecture scales in graphical complexity across three stages, shifting from refined administrative clarity to the vibrant, visceral spirit of student life, keeping the Dragon Spirit alive for every generation.

Find the spirit at the link on our website 🐉

Brand Identity: Kith&Kin
Account lead: Ashley Lee
Creative director: Rocky Yip
Designer: Nicholas Cheung
Photography: Hong Kong International School

Font in use:
1. F37 Atlantic by F37 Foundry ()

.Tradition into InnovationBuilding on our mission to evolve Chinese dining, we sought to move beyond the familiar by dra...
14/04/2026

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Tradition into Innovation

Building on our mission to evolve Chinese dining, we sought to move beyond the familiar by drawing inspiration from the architectural soul of Beijing as our structural foundation.

The Happy Crane’s () visual identity is anchored by a centre-aligned axis, a concept directly inspired by the symmetry of the Forbidden City. This isn’t just a layout choice; it’s a living system. By extending this axis, we’ve developed a hidden grid that informs every touchpoint—from the precise cut-outs in our business cards to the curated placement of typography.

The beauty of the system lies in the tension: the rigid, historical structure of the grid provides a stage for the organic, free-flowing curves of the crane and clouds to break through. It is a deliberate balance of order and motion.

Explore the project gallery through our bio link.🔗

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee
Creative director: James Woodward & Rocky Yip
Designer: Rico Yip
Production: Ashley Lee & Belle Li
Illustration: Yolande Parry ()
Photos: Jeremy Chiu ()

Font in use:
1. Maison Neue by ()
2.⁠ ⁠⁠FH Giselle by ()

.Tradition into InnovationBuilding on our mission to evolve Chinese dining, to move beyond the familiar, we looked to th...
14/04/2026

.

Tradition into Innovation

Building on our mission to evolve Chinese dining, to move beyond the familiar, we looked to the architectural soul of Beijing for a structural foundation.

The Happy Crane’s () visual identity is anchored by a centre-aligned axis, a concept directly inspired by the symmetry of the Forbidden City. This isn‘t just a layout choice; it’s a living system. By extending this axis, we’ve developed a hidden grid that informs every touchpoint—from the precise cut-outs in our business cards to the curated placement of typography.

The beauty of the system lies in the tension: the rigid, historical structure of the grid provides a stage for the organic, free-flowing curves of the crane and clouds to break through. It is a deliberate balance of order and motion.

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee
Creative director: James Woodward & Rocky Yip
Designer: Rico Yip
Production: Ashley Lee & Belle Li
Illustration: Yolande Parry ()
Photos: Jeremy Chiu ()

Font in use:
1. Maison Neue by ()
2.⁠ ⁠⁠FH Giselle by ()

The Happy Crane () represents a vision to move beyond the familiar. For Chef James Parry (), the goal was to create a de...
09/04/2026

The Happy Crane () represents a vision to move beyond the familiar. For Chef James Parry (), the goal was to create a destination where Chinese dining is celebrated for its innovation and merit, evolving into a sophisticated space that offers an alternative to conventional expectations.

The journey wasn’t linear. Navigating the setbacks of the pandemic and the uncertainty of early pop-up events, the brand needed a distinct identity—one that could honor heritage through a contemporary lens while moving past the narrow categorisations of the past.

Guided by the symbolism of the crane, the resulting brand architecture bridges tradition and craft through subtle, intentional design choices. By balancing authentic flavours with modern technique, the identity positions The Happy Crane as a culinary destination that respects its roots while inviting a completely fresh experience.

Explore the visual architecture in detail at the link in our bio.🔗

Brand Strategy and Visual Identity: Kith&Kin
Account lead: Ashley Lee
Creative director: James Woodward & Rocky Yip
Designer: Rico Yip
Production: Ashley Lee & Belle Li
Illustration: Yolande Parry ()
Photos: Jeremy Chiu ()

Font in use:
1. Maison Neue by ()
2.⁠ ⁠⁠FH Giselle by ()

Address

907 Paramount Building, 12 Ka Yip Street
Hong Kong
0852

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

Telephone

+85226828102

Website

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