10/03/2022
Ex-THE CAGE startup, lablaco mentioned in today's BoF
"A host of start-ups are trying to make digital twins commonplace. Many taking on the task, such as Lablaco and Arianee, rely on blockchain for the undertaking, associating each item with its own non-fungible token, or NFT.
Lablaco is working to link its digital IDs to virtual versions of the garments.
“They can be used for augmented reality experiences such as try-ons,” said Lorenzo Albrighi, Lablaco’s co-founder and chief executive.
(Lablaco said it is migrating from the Ethereum blockchain to the less energy-intensive Flow blockchain.)
Arianee made its protocol open-source for any developer to use. Lablaco is now trying to build an open-ended platform. Its first partner will be FibreTrace, which allows companies to track materials through the supply chain, Albrighi said.
Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.