VALUE

VALUE Marketing and software house. , Greece
We build brands and the software that runs them.

The next decade belongs to the ones that own their intelligence, not the ones that rent it.⚡

🔎  Ask ChatGPT Search or Google AI Overviews about your category and you get one answer, not ten links. Your brand is ei...
12/10/2026

🔎 Ask ChatGPT Search or Google AI Overviews about your category and you get one answer, not ten links. Your brand is either in that answer or it isn’t.

That is the shift from SEO to GEO, Generative Engine Optimization. SEO earns the click. GEO earns the citation.

Most brands are not set up for it. Only 2 of 18 Greek sites we checked have the structured data AI engines use to recognize a company as an entity, which is exactly why there is room to move.

The new article covers what GEO is, how AI engines decide which sources to cite, and the four layers we run to get brands quoted.

🔗 Click the link to read the full article: https://value.marketing/our-blog/seo-to-geo-source-of-truth-for-ai/

02/10/2026

Greek e-Commerce Association Workshop Recap: Do you know where you're losing customers before they ever reach checkout? 👀

At the GR.EC.A. Workshop we presented 3 tools that change how we design, measure and optimise an e-shop:

Glanzz Predictive UX that maps where users will look before a design goes live.

VALUE SEO + GEO Audit From AI crawler access to citation tracking. Because rankings ≠ citations.

VALUE CRO Monitor Continuous funnel monitoring. Real alerts, before revenue is lost.

Traffic is not enough. Want to see where your e-shop leaks? 🔗

https://value.marketing/services/ecommerce-cro/

01/10/2026

VALUE joins the Claude Partner Network 🤝
VALUE is now a member of the Claude Partner Network, Anthropic's program for companies that help businesses adopt Claude. For us, this is the natural continuation of a journey that started from day one. We built an agency where AI isn't an add-on tool, it's part of the way we work, while always keeping our people at the heart of.

What is the Claude Partner Network 🌐
Anthropic launched the program in March 2026 with an initial commitment of $100 million for the year. The investment covers training, technical support, and joint go-to-market development for partners bringing Claude to businesses.
As members, we gain access to the Partner Portal, including Anthropic Academy educational materials, sales playbooks, and co-marketing resources. It also opens the path for our team to pursue Anthropic's technical certifications, such as the Claude Certified Architect designation.

An AI-native agency with its own products 🚀
VALUE operates on a hybrid model. On one side, full-service digital marketing. On the other, a software house that designs and launches its own AI marketing applications, including echo and Glanzz, with roughly ten more in development.
We use Claude internally, daily We build our own Claude skills to automate processes and give our people even more room for strategic and creative thinking. That's the experience we now bring to our partners.

What changes for our partners
🔹Claude for your team. Setup, custom skills tailored to your brand voice and design, training, and integration with the tools you already use.
🔹AI applications and automations. Claude-powered solutions built around your own data and workflows.
🔹Marketing with AI at its core. From strategy and content to performance and reporting, with humans always at the center.
🔹Insight from our own products. Everything we learn building our own applications, we apply to every client project.

🚨 Αύριο! Μην χάσετε το Live Event μας για το AI-Powered Digital Growth! Είστε έτοιμοι να μάθετε πώς να αξιοποιείτε τα AI...
22/09/2026

🚨 Αύριο! Μην χάσετε το Live Event μας για το AI-Powered Digital Growth!

Είστε έτοιμοι να μάθετε πώς να αξιοποιείτε τα AI δεδομένα για να πάρετε πιο στοχευμένες αποφάσεις για το e-shop σας;

Ανακαλύψτε τις λύσεις για κάθε στάδιο του funnel σας:
🔹 16:00 - 16:30 | The Search Evolution: From Rankings to AI Citations με την Antonia Fatsea
🔹 17:00 - 17:30 | Predictive UX: Designing Tomorrow's User Journey with AI με την Ioanna Anastasaki
🔹 17:30 - 18:00 | The Conversion Lab: Decoding User Intent with Behavior Analytics με τον Konstantinos Kotsigiannis

📅 23 Σεπτεμβρίου | 📍 Online
Εξασφαλίστε τη θέση σας τώρα! 👇

Βρείτε το link στο πρώτο σχόλιο

21/09/2026

Τα analytics σας λένε τη μισή αλήθεια. 🛑

Ο συνολικός μέσος όρος συχνά «κρύβει» τις πτώσεις σε συγκεκριμένα segments. Αποτέλεσμα; Χάνετε πωλήσεις σήμερα και το μαθαίνετε όταν είναι πια αργά.

Στις 23/09, στο online workshop με τον Greek e-Commerce Association , αλλάζουμε τα δεδομένα:

🔍 Μαθαίνουμε πώς να εντοπίζουμε άμεσα γιατί (και πού) εγκαταλείπουν οι χρήστες. Αναλύουμε πώς το ΑΙ μεταμορφώνει το e-commerce, από την αναζήτηση και το design μέχρι το checkout.

🎁 Δώρο συμμετοχής: 4 μήνες ΔΩΡΕΑΝ πλήρης πρόσβαση στο CRO Monitoring!

👇 Κλείστε τη θέση σας τώρα: https://www.greekecommerce.gr/event/ai-powered-digital-growth-from-search-visibility-to-user-experience-conversion/

09/09/2026

Μπορείτε να απαντήσετε σε αυτές τις 3 ερωτήσεις; 🤔

Αν όχι, τότε ίσως χάνετε πολύτιμους πελάτες!

Το μόνο που έχετε να κάνετε είναι εγγραφή στο επερχόμενο workshop του Greek e-Commerce Association! 🚀 Στις 23 Σεπτεμβρίου, θα σας δείξουμε step-by-step πώς να δώσετε τις σωστές απαντήσεις και να εκτοξεύσετε τα αποτελέσματά σας.

🎁 Hint: Μείνετε συντονισμένοι! Ακολουθεί μία προσφορά που δεν θέλετε να χάσετε.

👉 Κάντε την εγγραφή: https://www.greekecommerce.gr/event/ai-powered-digital-growth-from-search-visibility-to-user-experience-conversion/

2 hours. 0 theory. 💥On 23.09 we're at the Greek e-Commerce Association  workshop, with the three questions most brands s...
07/09/2026

2 hours. 0 theory. 💥

On 23.09 we're at the Greek e-Commerce Association workshop, with the three questions most brands still cannot answer.

From ranking on Google to being cited by LLMs. Tonia Fatsea on what changes in your structure, content and technical SEO when your audience asks ChatGPT instead of searching.

Where users will actually look, before the page goes live. Yanna Anastasaki AI attention maps, eye-tracking and scroll depth.

Where your funnel breaks, and which channels actually drive the sales. Konstantinos Kotsigiannis on behavioral analytics and attribution.

23.09 · 16:00 to 18:00 - Free admission

👉Register : https://us06web.zoom.us/webinar/register/WN_vAwGXChORSuyJHS5QIKxhg #/registration

07/08/2026

Summer mode: activated. ☀️ We're stepping away to recharge, back soon with fresh ideas and even better energy. See you after the break!

🍹 Our kind of happy hour.No secret formula. Just the right ingredients, measured properly, and a heavy pour of genuine p...
17/07/2026

🍹 Our kind of happy hour.
No secret formula. Just the right ingredients, measured properly, and a heavy pour of genuine passion. That's how VALUE gets made.
Ready for a taste of what your brand can achieve? Let's mix something up. 🥂

🏖️ Myth: "We rebranded." (They changed the logo.)👍 Fact: Your customers never see your logo in isolation. Quick test: co...
14/07/2026

🏖️ Myth: "We rebranded." (They changed the logo.)
👍 Fact: Your customers never see your logo in isolation.
Quick test: cover the logo on your last 5 customer touchpoints. Would anyone still know it's you? If not, you have a logo, not a brand.

Address

Korai 2
Néa Smírni
17121

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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