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We enable UI/UX pioneers & agile product teams to get user feedback & rich, actionable insights in mins 🙌

14/10/2026

Screeners do more than sorting participants. They shape the quality of everything that comes after.

If the criteria are too loose, the study results lose confidence. If the criteria are too narrow, recruitment gets harder than it needs to be. And if the screener questions are not simple and clear, neither will the participant answers.

A strong screener is usually simple, specific, and closely tied to the real purpose of the study.

13/10/2026

“Users will probably notice this.”
“They’ll know where to go.”
“This should feel obvious.”

Design reviews are full of assumptions like these, and most of them can be turned into something much more useful: a research question.

Our very own Head of Design, George Kordatos breaks down how to move from design assumption to testable question, choose the right method, and bring real user behavior back into the design process.

🔗 Read the full article on the Useberry blog: https://www.useberry.com/blog/how-to-turn-a-design-assumption-into-something-you-can-test/

09/10/2026

Frameworks are definitely useful but getting too attached to them might not be the best practice. In this clip from If U Seek, Chris Nguyen reflects on how he used to swear by the full design sprint process, and why he now prefers to remix, adapt, and adjust based on the problem, context, people in the room, and the outcome he is trying to reach.

A good reminder that strong design practice is not about following the playbook perfectly. It is about knowing when to change the play.

🎧 Listen to the full episode at useberry.com/podcast/

08/10/2026

8️⃣ Next in the Interviews series: Interview templates and discussion guides.

A discussion guide can help keep semi-structured and unstructured interviews focused without turning them into a strict script. The latest article covers what to include, how to organize the session, and how much room to leave for follow-up questions.

If your interview prep currently starts with a blank doc and 30 questions, this one is for you

👉 Read it here: https://www.useberry.com/blog/interview-templates-and-discussion-guides/

06/10/2026

👀 Ever watched a user get stuck on something that sits just outside the happy path? Most users will not follow the ideal flow perfectly every time. They will skip a step, enter something incorrectly, land on an empty result, or arrive somewhere without all the context you expected them to have.

These are normal product moments, and they can reveal a lot about how well the experience supports people once they drift slightly away from the expected path.

✨ In our latest article, George Kordatos shares how he thinks about designing for users who end up slightly outside the expected flow, and where testing can help spot where the flow needs more support.

👇 Read it on the Useberry blog:
https://www.useberry.com/blog/how-to-design-for-users-who-are-slightly-off-the-happy-path/

01/10/2026

7️⃣ New in the Interviews Guide: better questions for better conversations.

“Would you use this?” and “Tell me about the last time you had to solve this problem” can lead to very different conversations.

The latest article covers how to write interview questions that are clear, neutral, and grounded in real experiences. It also looks at when to follow up, how to avoid leading prompts, and why different research goals need different question styles. A practical read if you want to get more useful context from live interviews without overcomplicating the conversation.

👉 Read it here: https://www.useberry.com/blog/interview-questions-that-lead-to-better-conversations/

29/09/2026

✨ We’ve got something a little different to share today.

We first came across Katerina Sotiriou through one of her posts about getting started in UX. We liked how practical her advice was, so we asked if she’d be up for sharing some of that experience with the Useberry community too.

The result is this Lean UX guide for taking a Figma prototype, testing it with real users in Useberry, and turning what you learn into the next iteration.

If you’ve got a prototype ready and aren’t sure what to test next, this one should be useful.

Really happy to share it, and excited to see people try the process themselves. Big thanks to Katerina for putting it together with us 🙌

24/09/2026

6️⃣ Got the interview booked? Now comes the part that really counts: the conversation.

Our latest Interviews Guide article looks at how to run a session without turning it into a rigid script. We cover warm-ups, open questions, useful follow-ups, leading questions to avoid, and how to keep things moving when the conversation takes an unexpected turn.

Good moderation is a balance. You need enough structure to stay focused and enough curiosity to notice when an answer is worth exploring further.

✨ We’re continuing from here with better questions, discussion guides, recruitment, analysis, and more.

👉 Read it here: https://www.useberry.com/blog/how-to-conduct-better-user-interviews/

22/09/2026

👀 Ever had a page where users seem to understand everything, make it all the way to the CTA… and still hesitate? Sometimes they understand the page perfectly and still need a little more confidence before acting.

Maybe they are looking for proof, wondering what happens next, or trying to answer one last question in their head.

And they probably will not tell you, “I don’t trust this page.” You are more likely to see it in the pauses, the backtracking, the extra scanning, or the moment they simply leave.

Our latest article looks at how to spot those signals and test whether your page gives users enough confidence to take the next step.
👉 Read it on the Useberry blog: https://www.useberry.com/blog/how-to-tell-if-users-trust-your-page-enough-to-act/

18/09/2026

5️⃣ A good user interview starts before the call begins.

The next article in our Interviews series is all about planning: setting a clear research goal, choosing the right participants, preparing the session flow, aligning your team, and making sure the session setup is clear before the call begins.

Because once the live session starts, the quality of the conversation depends on the structure behind it.

The goal here is simple: help teams go into each interview with enough confidence and structure to stay focused, while still leaving room to follow unexpected threads.

✨ We’re keeping the series going with more practical reads on sharper questions, better recruitment, cleaner analysis, and stronger interview workflows.

👉 Read it here: https://www.useberry.com/blog/how-to-plan-a-user-interview-study/

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