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Monday 10:00 - 18:00 Tuesday 10:00 - 18:00 Wednesday 10:00 - 18:00 Thursday 10:00 - 18:00 Friday 10:00 - 18:00

Ground branding agency

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Ground branding agency

We Make Your Ideas Rise Higher

02/09/2026

|| BRANDING & IDENTITY ||

Project: Branding for Cretaesthetics
Designer: Ground Branding Agency
Location: Crete, Greece

The Concept:
Inspired by the precision and elegance of modern dermatology and aesthetics, the identity combines a refined wordmark with a distinctive CA monogram. The minimal, linear forms create a sense of balance, sophistication, and clinical excellence.

A deep navy and soft blue palette adds a contemporary, premium character, while the repeating monogram pattern introduces a subtle visual signature across the brand.

The identity extends seamlessly across packaging, signage, and branded applications, creating a cohesive and sophisticated aesthetic experience.

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20/08/2026

|| BRANDING & IDENTITY ||

Project: Εξερευνητές | Παιδικό Εκπαιδευτήριο
Designer: Ground Branding Agency

Location: Heraklion, Crete

The Concept:
Inspired by the curiosity and imagination of childhood, the identity turns exploration into a playful visual world. A cheerful little explorer becomes the central character, surrounded by simple illustrations of paper boats, planes, stars, flowers, and rainbows.

Soft pastel colors and hand drawn elements create a warm, approachable character, while the playful typography adds energy. The identity extends across stationery and educational materials, creating a consistent world that encourages children to discover, imagine, and learn through play.

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04/08/2026

Out of office 10-17 August!

17/07/2026

|| BRANDING ||

Project: The Racquet Club for Omicron Hotels
Designer: Ground Branding Agency

The Concept:
Inspired by the timeless culture of classic racquet sports, the identity reflects a refined members’ atmosphere where leisure meets tradition. A combination of elegant serif typography and expressive script details creates a visual balance between precision and movement, echoing the rhythm of the game.

A deep green palette paired with warm neutrals reinforces the connection to natural courts and heritage club environments, conveying quiet luxury and exclusivity. The structured compositions and minimal layouts bring a contemporary clarity to a nostalgic foundation.

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14/07/2026

|| NAMING | LOGO | PACKAGING ||

Project: Joie du Jardin Liqueurs | Zografakis
Designer: Ground Branding Agency
Location: Greece

“Joie du Jardin,” meaning “Joy of the Garden,” draws inspiration from the richness and vitality of nature, expressing the pleasure found in fruits, florals, and botanicals. The identity embraces a sense of elegance and indulgence, where tradition meets freshness in a refined and contemporary way.

The logo follows a timeless typographic approach, combining classic serif elements with a delicate, modern touch. Its balanced composition reflects quality, heritage, and a subtle sense of luxury, allowing the name itself to stand confidently at the center of the brand.

The packaging translates this concept into a vibrant visual language, where botanical illustrations unfold across each bottle. Lush patterns of fruits, leaves, and blossoms create a distinctive identity for every flavor, while maintaining a cohesive system that celebrates variety and abundance. The result is a bold yet elegant presence, capturing the essence of a garden in full bloom.

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26/06/2026

|| BROCHURE DESIGN ||

Project: MIZU Head Spa
Designer: Ground Branding Agency
Location: Heraklion, Crete

The Concept:
A refined identity inspired by water as a symbol of purity, flow, and balance. The circular mark reflects continuity and ritual, expressing a calm, immersive experience. Soft textures and a restrained palette, elevated with copper accents, convey a sense of quiet luxury and sensory care.
Print & Experience:
A tactile brochure designed with clarity and elegance, combining delicate typography and structured layouts to guide the user through a serene journey.
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17/06/2026

|| BRANDING & IDENTITY ||

Project: Villa Far Niente
Designer: Ground Branding Agency
Architect: Nikos Mourelos
Location: Agia Pelagia, Crete

The Concept:
A minimal identity inspired by the villa’s architecture and the philosophy of slow living. Clean geometric lines and balanced forms express calm, space, and understated luxury. A soft, earthy palette enhances the sense of stillness, creating a refined and timeless visual language.
Verbal Identity:
Poetic and minimal, focusing on simplicity, absence, and quiet luxury. A tone of voice that represents the villa’s philosophy.
Digital Experience:
A clean, slow-paced website with generous space and subtle interactions, reflecting an effortless and serene stay.
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18/05/2026

|| REBRANDING ||

Project: Rebranding for Theros
Designer: Ground Branding Agency
Location: Malia, Crete

The Concept:
Inspired by the fluid rhythm of the sea, the new identity of Theros is shaped through a single, continuous gesture. A handcrafted wave form evolves into a shell-like spiral, symbolizing the meeting point of water and shore—movement and stillness in perfect balance.

The organic linework reflects authenticity and craftsmanship, while its minimal ex*****on preserves a sense of refined simplicity.

A deep oceanic palette paired with soft contrasts evokes the freshness of the sea and the warmth of sunlit sand, forming a distinctive and immersive seaside identity.

Applied across touchpoints—from signage to textiles—the system reinforces Theros as a destination where natural beauty, sensory experience, and understated elegance seamlessly converge.

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11/05/2026

|| BRANDING ||

Project: Branding for Naxian Nest
Designer: Ground Branding Agency
Location: Naxos, Greece

The Concept:
Inspired by the timeless elegance of Cycladic architecture, the identity blends minimalism with soft geometric harmony. Interwoven double “N” forms create a distinctive emblem, symbolizing both the name and a sense of balance and retreat.

Clean, continuous lines echo the organic curves of arches and island forms, while the symmetry conveys calm, comfort, and understated luxury. The muted, earthy palette reflects the natural beauty of Naxos, creating a warm and inviting visual language.

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04/05/2026

|| BRANDING & CORPORATE IDENTITY ||

Project: Branding for Berrycup
Designer: Ground Branding Agency
Location: Heraklion, Greece

The Concept:
The identity is built around fluid, hand-drawn forms that express playfulness and freshness. A bold strawberry icon paired with soft, rounded lettering creates a friendly and instantly recognizable brand mark.

Vibrant and energetic, the visual language reflects sweetness, joy, and indulgence. The system extends across packaging and applications, delivering a cohesive, fun, and memorable brand experience.

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Address

Evropis 17
Heraklion
71202

Opening Hours

Monday	10:00 - 18:00
Tuesday	10:00 - 18:00
Wednesday	10:00 - 18:00
Thursday	10:00 - 18:00
Friday	10:00 - 18:00

Website

http://www.groundbranding.com/

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