18/08/2026
SUNNY is a sun care and everyday skincare range designed for the whole family, created
for a contemporary skincare brand based in Los Angeles
a city where sunshine, color, and an effortless sense of optimism are part of everyday life.
The philosophy behind SUNNY is built around the idea that sun protection can feel simple, joyful, and natural, without losing its caring and effective character. The formulas combine reliable sun protection with nourishing, plant-based ingredients such as coconut, aloe vera, jojoba, shea butter, calendula, and sunflower oil, helping to hydrate, soothe, and care for the skin. Broad-spectrum UV filters provide the essential sun protection, while the botanical ingredients add an extra layer of everyday skincare.
The visual identity was inspired by the feeling of “Sunny Happy People” different people connected by the same bright, positive energy. The sun becomes the main character of the collection: sometimes a face, sometimes a person, sometimes simply a joyful little symbol. Together, these illustrations create a playful visual world that feels equally relevant to children and adults.
The artwork was intentionally created using simple markers and spontaneous hand-drawn lines, preserving the warmth and immediacy of a childlike drawing. Small imperfections, bold strokes, and uncomplicated forms give the packaging personality and a human touch, moving away from the often clinical aesthetic associated with traditional sun care products.
The bold color palette sunny yellow, orange, sky blue, deep green, and cobalt blue gives each product its own distinct personality while keeping the entire range visually connected and instantly recognizable.
The result is a brand that feels as if it was born under the California sun: fresh, playful, inclusive, and full of positive energy.
SUNNY is not only about protection from the sun. It is about everything that happens underneath it: family, play, summer, freedom, care, and happy everyday moments.
SUNNY
made for happy people under the sun.
