05/10/2026
Simon is a climbing coach based in Kalymnos and Leonidio, two places deeply connected to the culture and landscape of climbing. His sessions take place outdoors, in direct contact with the rock, the earth and the animals that share the mountain with him.
The brand identity draws inspiration from this relationship with the natural environment. An earthy visual language is built around a series of illustrations depicting animals and elements encountered during Simon’s time on the mountain.
At the heart of the identity is the goat an instinctive climber and one of Simon’s most frequent companions on the rocks. Its eye becomes a distinctive element of the logo, referring to observation, focus and awareness qualities essential to climbing.
The logo and illustrations are inspired by the landscape and the experience of climbing within it.