Palowise

Name: Palowise
Address: 9 Chavriou, Athens, 10562, GR
Telephone: +302103805826

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0 Who We Are? In 2015, to further our commitment to innovation and growth, we launched PaloPro.

Palowise offers rich social media insights and analytics so that you can make intelligent decisions for your brands. We are constantly advancing through research and technological collaborations to gain a greater understanding of human behavior in the digital ecosystem. Our Story
Palowise began its journey in 2008 with the creation of Palo.gr, a news aggregation platform that uses advanced algorithms to gather news from Greece, Romania, Bulgaria, Serbia, Cyprus, and Turkey. A SaaS-based platform was then developed that provides detailed, customized analytics and insights from social media and web mentions. To increase scalability and expand our data sets, we rebranded as Palowise in 2023. With broader and deeper data sets realized through our global growth, Palowise’s unique advantage is our deep understanding of local cultures and languages on a granular level.

17/09/2026

🎉 Project Completed!
We are proud to announce the successful completion of our research and innovation project, PaloSmartAds, implemented under the “Research – Innovate” action of the “Competitiveness 2021–2027” Programme!

What PaloSmartAds Has Achieved:

We have built an advanced, unified platform designed to revolutionize digital marketing. By harnessing AI, Machine Learning, LLMs, and Graph Neural Networks, PaloSmartAds fuses fragmented media data to:
Predict campaign reach and performance metrics (ROI/ROAS)
Dynamically personalize ad messaging in real time
Offer scalable “As a Service” API solutions for modern businesses
Through continuous research and innovation, Palowise empowers businesses with predictive insights and smarter digital advertising tools.

Project: PaloSmartAds — Digital campaign performance optimization with social media analytics
Code: EKPAR03-0059009 | Duration: 06/2025 – 06/2027
Budget: €241,780.00 | Public Expenditure: €145,068.00 (60% EU & National Co-funding)
Programme: “Competitiveness 2021–2027” (PO1: A more competitive and smarter Europe)
Co-financed by the European Union (ERDF) and National Resources under the NSRF 2021-2027 Framework.
#ΕΣΠΑ #ΕργοΕΣΠΑ

16/09/2026

Is your high-budget visual strategy losing to unedited mobile video?

We ran the numbers on social content engagement trends, and the results are clear: the era of hyper-polished, aspirational feeds is being replaced by the Anti-Aspirational Movement.
Trends like TikTok & Instagram’s “Kinda Chic” format are proving that raw, relatable content routinely outperforms studio campaigns in:
✅ Save & bookmark rates
✅ DM share frequency (Dark Social)
✅ Watch time retention

Why? Because in an era saturated with AI-generated visuals, human imperfection is the ultimate trust signal.
In our latest Web & Social Intelligence deep dive, we break down:
• Why audience fatigue with “perfect” branding is at an all-time high.
• Data benchmarks comparing high-budget creative vs. raw UGC.
• How marketers can adapt their content strategy without sacrificing brand equity.

DigitalMarketing

11/08/2026

Get wise, Grow Wise💜

This video was created as part of the ‘Extroversion of Small and Medium-Sized Enterprises’ initiative, which is co-funded by the European Union and national funds through the NSRF 2021–2027.

#ΕΣΠΑ #ΈργοΕΣΠΑ

26/06/2026

Palowise Co Create Next Gen Insights!
Our first corporate event of the year has officially happened!
Last week, the Palowise team came together to share our collective vision and set the stage for our next big milestones.
💡 Key takeaways from the event:
Our CEO & Founder, Panayiotis Tsantilas, set the tone for our technological future and strategic roadmap.
Nikitas Voukelatos (Head of BI) walked us through the future of the Palowise Analytics Platform and the exciting new features on the horizon.
Konstantinos Karakostas (Head of AI) broke down how Artificial Intelligence has been at our core for years and how it will continue to drive our innovation moving forward.
🙌 A massive thank you to Snappi and the snappi hub for hosting us in their incredible space, and to Domino's Greece for powering our networking session at the end of the event with the best pizzas!

The future of insights is being co-created right now. Stay tuned! 📊✨

29/05/2026

Palowise in Dublin!

Our CEO & Founder Panayiotis Tsantilas, along with Maria-Anastasia Tsantila, had an amazing time at the and Evaluation Global Summit 2026.
A big thank you to and the team for creating end executing this event. The summit was a fantastic opportunity for us to connect with key industry leaders, unlocking great potential for our global outreach strategy.
The future looks bright!

24/05/2026

What a week for Eurovision analytics!
At Palowise, we analysed the digital footprint of Eurovision Greece 2026 vs 2025, comparing buzz, engagement, EMV and platform dynamics across web & social media. The results reveal a fascinating shift in how audiences interact with the contest.
Key Findings
Conversation volume skyrocketed in 2026: Mentions increased by +69% (5,794 vs 3,425), driven largely by intensified news coverage and discussions around Akylas’ 10th place finish.
But engagement quality was higher in 2025: Despite fewer mentions, 2025 generated slightly more total engagement (3.2M vs 3.1M). More people talked in 2026 but fewer engaged per mention.

2025 delivered the strongest single‑day spike: Engagement peaked at 1.4M in one day (16/05/2025), fuelled by Klavdia’s emotional performance of Asteromata. In contrast, 2026 peaked at 725.9K, showing a more diffused engagement pattern.

YouTube was the star platform both in 2025 & 2026: The top YouTube post reached 283.7K engagements in 2025 vs 223.3K in 2026.

What drove the conversation?
2026: Mixed reactions to Akylas’ performance, strong media push, and the surprise win of Bulgaria’s Dara with Bangaranga.
2025: Emotional resonance of Klavdia’s Asteromata, strong cultural storytelling, and highly organic support across X and Facebook.

The takeaway
2026 “won” in volume and EMV but 2025 “won” in depth and intensity of engagement.
A powerful reminder that more buzz doesn’t always mean stronger connection.

Read the full analysis here: https://lnkd.in/e9FMGm59

12/05/2026

Palowise has been awarded the 2nd Seal of Excellence by the European Innovation Council (EIC).

This recognition is a strong endorsement of our advanced AI technology, market potential, and alignment with Europe’s top standards. The Seal is granted only to proposals that meet tough evaluation criteria from 3 independent European experts, confirming the quality and promise of what we build.

This milestone affirms our commitment to delivering intelligent social media analytics, including our focused work in natural language processing for resource-poor languages and the integration of state-of-the-art language models.

A huge thank you to our incredible team and trusted partners. Your passion and persistence are the driving force behind achievements like this. We remain fully focused on turning this recognition into tangible growth and innovation that brings real value to our clients.

🔗 Read more here: https://palowise.ai/patents-awards-papers/awards-distinctions/

29/04/2026

Palowise Expands to India

We are excited to share that we’re officially expanding into India through a new partnership with Lumos, a digital solutions company with strong experience in data-driven marketing and analytics. This is a major step in our global growth, and we’re thrilled to bring our web & social media intelligence services to one of the world’s most dynamic digital markets.

Through this strategic partnership, Lumos will represent Palowise in India and help local brands, agencies, and organizations access our full suite of analytics, from sentiment and trend analysis to competitive intelligence and influencer performance tracking.

India’s digital landscape is growing fast, and together with Lumos, we aim to give businesses the insights they need to understand their audiences, gain competitive intelligence, perform sentiment, emotion and topic analysis, spot trends early, and make smarter decisions.

A Shared Vision
Palowise and Lumos share the same values: innovation, transparency, and a commitment to turning data into meaningful insights that help brands grow. This partnership reflects our shared belief in the power of social media intelligence to elevate digital strategy.

Excited for this new chapter! Which market should Palowise explore next? Drop your suggestions in the comments!

10/04/2026

At Palowise, we analyzed the digital conversation in Greece for World Autism Day [02/04/2026], and the results show a powerful shift in the local narrative. This wasn’t just another awareness day; it was a loud, positive call for inclusion.
Here is what our Social Intelligence platform revealed about the Greek web:
The Local Impact:
Massive Growth: We tracked a 1005% increase in mentions, showing that the Greek community is more engaged than ever.
Incredible Reach: The conversation generated 3.7M social impressions, with media reach peaking at 9.4M.
Leading Platforms: Facebook and X remain the primary hubs for the community, driving the majority of the discussion.
A Shift to Positivity:
The most inspiring insight? The narrative in Greece has officially moved beyond simple «awareness.»
Our AI analysis showed that 80.5% of the conversation was driven by JOY.
Top trending keywords like «αποδοχή» (acceptance) and «συμπερίληψη» (inclusion) dominated the Greek word cloud.
The Takeaway:
The Greek digital audience is no longer just looking for information; they are celebrating neurodiversity. For brands and organizations in Greece, the message is clear: Authenticity and real-world inclusion are what resonate most.
Data allows us to listen to what the community truly feels. And this year, Greece spoke with a voice of joy and acceptance.

07/04/2026

Our COO, Spyros Garyfallos, and our Growth & Marketing Strategist, Maria-Anastasia Tsantila , recently completed the AI Bootcamp organized by SEV Hellenic Federation of Enterprises in collaboration with Alba Graduate Business School.

Over the course of 5 intensive sessions, the program offered deep insights into the evolving landscape of Artificial Intelligence and its practical applications in business.

The true highlight? The opportunity to connect with executives from fellow SEV member companies. The vibrant classroom discussions and the exchange of ideas provided a fresh perspective on how we can continue to drive innovation at Palowise.

Continuous learning is at the heart of our DNA. We are ready to translate this new knowledge into even smarter solutions!

Address

9 Chavriou
Athens
10562

Telephone

+302103805826

Website

http://www.palowise.ai/

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