Role—Play

Role—Play Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Role—Play, Athens.

Founded in 2013 in Athens, Role—Play is a team of creatives
who work across disciplines to design end-to-end experiences that are challenging, functional and engaging. Roleplay is a multi-disciplinary agency initiated by Leonidas Ikonomou and Roza Giannopoulou in 2013, devoted in confronting design challenges from a wide range of fields through a variety of media. With a professional experience in

architecture, graphics and the web, role play aspires to act in the physical space as well as in the emerging virtual environment.

Dear HumansThe project explores a simple yet provocative idea: what if furniture could feel so natural, welcoming, and i...
29/05/2026

Dear Humans

The project explores a simple yet provocative idea: what if furniture could feel so natural, welcoming, and instinctively familiar that not only humans, but also animals and insects would be drawn to it? Inspired by the innate connections between living beings and nature, the collection imagines objects that offer comfort, shelter, and coexistence across species.

Through organic forms, tactile surfaces, and a sense of quiet belonging, Dear Humans invites us to reconsider our relationship with the environments we create and the life forms that inhabit them alongside us.

Created for the x 3D Awards 2024

Project Team:
Visualization:

MplusM Architects, founded in Athens in 2011, explore modernism as a way to generate meaning, where space becomes both a...
08/05/2026

MplusM Architects, founded in Athens in 2011, explore modernism as a way to generate meaning, where space becomes both a bodily experience and a field of illusion.

Our collaboration focused on redefining their identity after more than a decade of practice, positioning the studio within a more distinct niche.

The challenge was to express the depth of their thinking without becoming overly academic. We approached the identity as an open system, inspired by the structure of a book: a spine that binds together parallel narratives: works and references, built and conceptual.

Typography plays a central role, bringing together three distinct voices to create a layered visual language that reflects this dialogue.

Project team:

The project, a collaboration between .gr and , transforms an existing building into a flexible industrial design lab sup...
30/04/2026

The project, a collaboration between .gr and , transforms an existing building into a flexible industrial design lab supporting fabrication, education and collaboration.

The main challenge is to accommodate conflicting uses such as noisy, heavy-duty workshops and quiet, clean workspaces within the same structure.

Our solution introduces a lightweight, independent “toolbox” addition that reorganizes the space without intervening in the existing shell. This way we create clear zoning between functions and establish an adaptable spatial system following a modular grid.

Project team: , , ,

01/04/2026

➺ At Home with Mr. Themis is an online exhibition by the Stavros Niarchos Foundation Public Humanities Initiative (SNFPHI), opening apartment in Exarchia and his eclectic personal collection to the public. Bringing together folk art, fine art, books and everyday objects, the collection offers a layered view into Greece’s cultural and economic life.

➺ The challenge was to translate this dense, highly personal environment into a digital experience while preserving the feeling of an in-person visit. Rather than creating a fixed archive, we approached the exhibition as an evolving process. We used the visit itself as the core structure, inviting specific visitors to act as archivists, each navigating the space and uncovering stories through their own perspective.

➺ To support this, we opted for simple panoramic views that maintain the richness of the apartment without adding visual distortion. The result is an open, growing archive shaped by exploration, proximity, and continuous discovery.

Project team: , , .adela, ,

As part of our ongoing collaboration with Orama Minimal Frames and following their recent brand refresh, we completed a ...
20/02/2026

As part of our ongoing collaboration with Orama Minimal Frames and following their recent brand refresh, we completed a full website redesign.

The goal was to better showcase the product systems, highlight content for the architecture community, and connect the main site with its local editions in countries where Orama maintains strategic partners.

The redesigned site features extensive use of video, SVG animations, dynamic maps, cross-links between sections (systems, projects, partners), highlights the “Visionaries” campaign, and fully brings the refreshed visual identity to life through typography, icons, and curated photography.

Project team:
kokx




Video:
Web development:

Zigoala’s minisite functions as a digital archive. Not as nostalgia, but as raw material.A collection of collaged images...
13/02/2026

Zigoala’s minisite functions as a digital archive. Not as nostalgia, but as raw material.

A collection of collaged images from Athens, Omonia and the city’s commercial center, fragments of everyday life blending with the sounds of Zigoala’s playlists: a journey through 20th century’s greek music.

Project team:





Web development by
Naming:.t.copywriters
Photography by

Zigoala’s minisite functions as a digital archive. Not as nostalgia, but as raw material.A collection of collaged images...
13/02/2026

Zigoala’s minisite functions as a digital archive. Not as nostalgia, but as raw material.

A collection of collaged images from Athens, Omonia and the city’s commercial center, fragments of everyday life blending with the sounds of Zigoala’s playlists: a journey through 20th century’s greek music.

Project team:





Web development:
Naming:.t.copywriters
Photography by

Zigoala's menus are objects of use and memory. The food menu is presented on stainless steel: cool, durable, honest, ech...
11/02/2026

Zigoala's menus are objects of use and memory. The food menu is presented on stainless steel: cool, durable, honest, echoing the kitchen counters of old Athenian taverns. The wine list, bound in leatherette, recalls the worn ledgers of traditional shops.

Custom typography draws from the city’s signage, stretched, compressed, imperfect, designed by eye and hand, the way it was done on walls, windows and shutters across Athens by local craftspeople.

Project team:





Naming by .t.copywriters
Photography by

Zigoala opened in Omonia with a splash in December 2025 introducing a world built around food, memory and urban storytel...
10/02/2026

Zigoala opened in Omonia with a splash in December 2025 introducing a world built around food, memory and urban storytelling.

Sparked by an emotional remark by legendary rembetiko master Markos Vamvakaris and inspired by the story of the dark-haired Swede Singoalla, a narrative was created, bringing real and imagined references into dialogue.

Athens becomes an island, its neighborhoods villages, and at the center stands “Zigoala, not a woman, but a lion.”

Project team:





Photography by

Address

Athens

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

Website

Alerts

Be the first to know and let us send you an email when Role—Play posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Role—Play:

Shortcuts

Share