Role—Play

Role—Play Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Role—Play, Athens.

Founded in 2013 in Athens, Role—Play is a team of creatives
who work across disciplines to design end-to-end experiences that are challenging, functional and engaging. Roleplay is a multi-disciplinary agency initiated by Leonidas Ikonomou and Roza Giannopoulou in 2013, devoted in confronting design challenges from a wide range of fields through a variety of media. With a professional experience in architecture, graphics and the web, role play aspires to act in the physical space as well as in the emerging virtual environment.

📣 We’re hiring!Our team is growing, and we’re looking for a Part-Time Office Manager to join our office! Are you organiz...
14/10/2026

📣 We’re hiring!

Our team is growing, and we’re looking for a Part-Time Office Manager to join our office!

Are you organized, proactive, and great at keeping things running smoothly? We’d love to hear from you!

👉 Find all the details and apply here https://roleplay.gr/part-time-office-manager-wanted/

What if a reusable cup could become part of the experience of an entire island?For IthaCup , an initiative by refeelme ,...
24/09/2026

What if a reusable cup could become part of the experience of an entire island?

For IthaCup , an initiative by refeelme , Beyond Plastic Med - BeMed, Healthy Seas created for the Municipality of Ithaca, our challenge was not simply to design a reusable cup, but to build a campaign that could clearly communicate a new habit to locals and visitors.

We developed a complete visual identity and communication around the idea of the returning cup - just as Odysseus eventually found his way to the homeland. Applications included the cups themselves, signage, campaign materials, point-of-sale applications and website.

Four different cup designs, each with a different scene inspired by Homer’s Odyssey, added a playful collectible dimension to the system, encouraging people to discover them all.

Creative direction: LEWNIDAS
Design: Απόστολος Ζάβρας
Illustrations: Yorgos Karagiorgos Yokanima

Travel is about the stories, discoveries, and moments along the way.With Inspire Edition, we expanded travelstaytion ’s ...
03/08/2026

Travel is about the stories, discoveries, and moments along the way.

With Inspire Edition, we expanded travelstaytion ’s ecosystem into an editorial experience designed to inspire exploration while staying true to the platform’s brand purpose. Drawing from the feeling of flipping through a travel journal on a slow vacation afternoon, we crafted an experience where typography, layout and media seamlessly serve stories from around the world.

Creative direction: LEWNIDAS
Web design: Marietta Anastasopoulou
Web development by : eight
Travelstaytion Strategy by Steve Vranakis
Travelstaytion Visual Identity by Beetroot Studio
UX Design by Katerina Karagianni

Edeko Lighting Studio marks the transition from a founder-centered practice to a structured contemporary studio.The rebr...
29/06/2026

Edeko Lighting Studio marks the transition from a founder-centered practice to a structured contemporary studio.

The rebranding shifts the focus from its founder to the practice itself establishing a more enduring presence while acknowledging the legacy of Greece’s most influential lighting practicioner.

Typography reinforces this balance. Kalice lends the identity a timeless, architectural character, while Monument Grotesk provides clarity and flexibility across editorial, print, and digital applications.

The visual system extends across both physical and digital touchpoints. Printed matter relies on generous white space, while the website adopts a permanent dark interface where content is revealed selectively, treating light as an organizing principle rather than a visual effect.
Designed as a living archive, it structures decades of work through a navigation system that functions as both interface and index.

Appreciation to the entire Edeko team for a truly collaborative process and for their invaluable contribution throughout the project.

Creative Direction & Design
LEWNIDAS Alexander Kokx

Copywriting


Web Development
bracket

Typefaces
Kalice —
Monument Grotesk — Dinamo Typefaces
Cf Garamont Greek - Fonts.gr

Copyright for all depicted works belongs to their respective authors and rights holders.

Dear HumansThe project explores a simple yet provocative idea: what if furniture could feel so natural, welcoming, and i...
29/05/2026

Dear Humans

The project explores a simple yet provocative idea: what if furniture could feel so natural, welcoming, and instinctively familiar that not only humans, but also animals and insects would be drawn to it? Inspired by the innate connections between living beings and nature, the collection imagines objects that offer comfort, shelter, and coexistence across species.

Through organic forms, tactile surfaces, and a sense of quiet belonging, Dear Humans invites us to reconsider our relationship with the environments we create and the life forms that inhabit them alongside us.

Created for the x 3D Awards 2024

Project Team:
Visualization:

MplusM Architects, founded in Athens in 2011, explore modernism as a way to generate meaning, where space becomes both a...
08/05/2026

MplusM Architects, founded in Athens in 2011, explore modernism as a way to generate meaning, where space becomes both a bodily experience and a field of illusion.

Our collaboration focused on redefining their identity after more than a decade of practice, positioning the studio within a more distinct niche.

The challenge was to express the depth of their thinking without becoming overly academic. We approached the identity as an open system, inspired by the structure of a book: a spine that binds together parallel narratives: works and references, built and conceptual.

Typography plays a central role, bringing together three distinct voices to create a layered visual language that reflects this dialogue.

Project team:

The project, a collaboration between .gr and , transforms an existing building into a flexible industrial design lab sup...
30/04/2026

The project, a collaboration between .gr and , transforms an existing building into a flexible industrial design lab supporting fabrication, education and collaboration.

The main challenge is to accommodate conflicting uses such as noisy, heavy-duty workshops and quiet, clean workspaces within the same structure.

Our solution introduces a lightweight, independent “toolbox” addition that reorganizes the space without intervening in the existing shell. This way we create clear zoning between functions and establish an adaptable spatial system following a modular grid.

Project team: , , ,

01/04/2026

➺ At Home with Mr. Themis is an online exhibition by the Stavros Niarchos Foundation Public Humanities Initiative (SNFPHI), opening apartment in Exarchia and his eclectic personal collection to the public. Bringing together folk art, fine art, books and everyday objects, the collection offers a layered view into Greece’s cultural and economic life.

➺ The challenge was to translate this dense, highly personal environment into a digital experience while preserving the feeling of an in-person visit. Rather than creating a fixed archive, we approached the exhibition as an evolving process. We used the visit itself as the core structure, inviting specific visitors to act as archivists, each navigating the space and uncovering stories through their own perspective.

➺ To support this, we opted for simple panoramic views that maintain the richness of the apartment without adding visual distortion. The result is an open, growing archive shaped by exploration, proximity, and continuous discovery.

Project team: , , .adela, ,

Address

Athens

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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