19/05/2026
Celebrating Israel’s Independence Day and the Greek-Israeli Innovation Bridge
Yesterday, we had the honor to be invited by the Ambassador of Israel in Greece to the official celebration of Israel’s Independence Day in Athens.
It was a warm and important diplomatic event, bringing together people from government, business, technology, defence, culture and media, and highlighting once again the strong relationship between Greece and Israel.
For us, this relationship is not only diplomatic — it is also deeply entrepreneurial and technological.
Through the Greek-Israeli Innovation Bridge, we are actively working to connect Greek and Israeli companies, support cross-border business development, and create new opportunities in innovation, AI, defence technology and retail transformation.
Israel remains one of the world’s most dynamic innovation ecosystems, and Greece can become a strong gateway for Israeli technologies into Southeast Europe.
Our participation in the event was also a reminder of our mission: to rethink retail and introduce innovative AI retail technologies from Israel and Greece to the market.
From AI sales agents and smart stores to advanced security and customer experience solutions, the future of retail will be built through international partnerships, shared know-how and bold innovation.