01/10/2026
A message from our CEO
CAROTO started from a very simple observation:
People are constantly moving through the city, but physical retail still expects them to stop, park and adapt to the store.
We believe this model will change.
The next generation of urban commerce should fit naturally into the journey, whether someone is driving, riding or, in the future, moving through the city autonomously.
Our role is to help physical stores become part of that new experience without requiring expensive new infrastructure.
CAROTO is being built on the belief that new generations will expect a more fluid intracity experience.
Our vision is to make physical retail accessible on the move, without parking friction, without new infrastructure, and without interrupting the journey.
CAROTO is our first step toward that future. 🚗 🥕
ILIAS BRATTOS
FOUNDER | CEO
SMARTWAGON