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28/05/2019

POINT 9.
How People Prefer that Businesses Reach Them.
People are tired of traditional advertising. They learned that they have a choice. 20% of 16 to 34 year olds use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page.

They’re choosing to consume media that doesn’t force them to sit through commercials.

It seems cliche. But people want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that value what they value. They want you to be part of their conversations.

The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings

Our last point ,POINT 10 on THE IMPORTANCE OF DIGITAL MARKETING: WHY YOU NEED will come your way in our next broadcast. Watch this space and follow us on instagram: Wi_Nets Ghana
Facebook: Wi-NETS Ghana

-NETS Ghana

27/05/2019

POINT 8.
Aligns with How People Today Shop
88% of people consider online reviews an important part of the buying decision.

Online reviews

23% of people visit your business after reading a good review.

The average person spends over 24 hours a week online. For millennials and gen Z, 10 hours a day is the norm. This includes Internet time at work and school.

47% of millennials and Gen X don’t watch traditional TV. And 22 million people had canceled their cable by the end of last year. Magazine and newspaper sales continue to decline at a rate of about 16% a year.

But on the other side of this, over 1 trillion online searches are performed each year. Google holds the monster share with 3.5 billion of these queries. 8 billion videos are watched on Facebook each day, most of them from businesses.

From restaurants to doctors to bookkeeping software to commodities, the modern sales process starts online.

Whether it’s something a friend shared on social media, the result of a search query, or an email newsletter that they received in their inbox, it all starts here. The more integrated your business is with the customer’s online experience, the most easily you grow your business.

You need an online presence to be relevant to the vast majority of customers. The importance of digital marketing is that it gives you that presence.

How to Be Relevant Online
To be relevant online today you need to:

Have a user-friendly website.
Invest in SEO so that you appear in search results from some keywords
Have at least one active social media profile where you engage with customers
Some paid advertising like AdWords, Instagram or Promoted Tweets. It’s impossible to get found online without some paid media.
Reputation management. Know what people are saying about you. Solicit more reviews. When asked to review, most people write a positive review. When not asked, only unhappy people tend to write reviews.
Integrated touch points. All of the places that you’re online should work together. Engage your target customers both online and in your physical shop if you’re a brick and mortar business.

We will cone your way with POINT 9 in our next broadcast. Get in touch for all the help you need.
Like our page on Facebook,Instagram and LinkedIn.

-NETS Ghana
ConnectToTheWorld

24/05/2019

POINT 7.
Best ROI
Email marketing has the highest ROI of any marketing method…period. It can get a whopping 3800% return. That’s $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.

Email marketing is a conversion machine. But you do need a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.

Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.

As a small business, cost-effectiveness is your ultimate priority. You have to be able to stretch those dollars as you grow your business. Every dollar you spend matters. You need to know it’s going to provide you an ROI.

That’s the importance of digital marketing to small businesses.

You can reply for further explanations and much more understanding.

Watch this space for POINT 8 and more updates.

-NETS Ghana

22/05/2019

The Importance of Digital Marketing:Reasons You Need It

POINT 6.
Easy to Scale & Adapt
As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.

Facebook budget

Now you begin to see amazing results. You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.

If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that.

If something isn’t working in your marketing, you don’t have to wait for the ad contract to run out. You don’t have to start from scratch.

You’ve got the power. Just make that small change and re-launch the ad.

The importance of digital marketing lies in the fact that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

This leads us to just how cost-effective digital marketing is for a small business.

We'll look at POINT 7 in our next broadcast. Follow us on all platforms.

-NETS Ghana

21/05/2019

POINT 5.
More Advanced Analytics
What do you really know about how a TV ad performed? You can determine best times for the ad to air and best frequency if you do some testing. You might create a focus group to drill down on the data. But generally, you only know its reach according to the agency and whether it increased buzz, sales, or met a similar marketing goal.

Now, let’s look at the importance of digital marketing in comparison.

With digital marketing you know the following about your ads and users:

Whether they actually saw it. With TV ads, you don’t even know that much. They could have been in the kitchen or had the TV on mute.
If they interacted with it
If they liked it
If they lingered on it
If they shared it with a friend
If it prompted another action
If it led to a sale down the road (this is important when deciding how to best spend money)
You also learn much more about the people interacting with that ad:

Who’s most interested in your ads?
What are their likes?
What makes them more likely to take an action?
Who is easiest to convert?
Who spends more?
What do they do online?
What terms do they use to find you online?
Which websites do they visit that lead them to yours?
All of these are pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools. Use what you learn to cut costs where you aren’t seeing a return on investment. Increase spend and efforts where you get the best results.

Continue to streamline your campaigns to optimize your results.

You may still decide to shell out some money for traditional marketing. Many businesses like to have a mix in their marketing plan. In that case, the importance of digital marketing is how much you learn about who your customers are that carries over to other marketing methods.

We'll look at POINT 5 in our next broadcast.
Watch this space for more updates. Follow us on Instagram :
Facebook: Wi-NET Ghana

-NETS Ghana