09/10/2026
Before you build the solution, understand the problem. Before you market to your customer, understand the customer.
Our Founder recently facilitated a session for SheThrives Africa focused on and .
Participants explored how to move beyond assumptions and use observation, context, behaviour and evidence to better understand the people and problems they are building for.
They were also introduced to the RAVEN Framework:
Recognise → Analyse → Verify → Explore → Navigate
The key takeaway?
Don’t assume. Discover.
Because the quality of everything downstream depends on the quality of what you understand upstream.