Centrifuj

14/06/2026

14/06/2026

The color palette leans towards earthy tones, such as deep browns and warm golds. These colors symbolize the fertile lands where cocoa is grown and the warmth of Ghanaian culture.

While the logo showcases an affinity for craft with ethnic elements, it remains bold and clear, ensuring legibility and versatility in various sizes and applications. The balance between intricate details and readability makes it suitable for packaging, advertising and digital use.

14/05/2026

In the world of high-end real estate, it is common for brands to become cold, sterile and distant. Oldstone’s new identity walks a fine line: neutral enough to feel sophisticated and institutional yet warm enough to feel like somewhere you’d actually live.

That tension between investor-grade confidence and human-centered design, is where Centrifuj built the entire visual system. We balanced the sharp precision of modernist design with a flexible visual system that adapts to its context.

Modernism with a soul.

14/05/2026

Before a single mark was drawn, we asked a harder question: who exactly is Oldstone speaking to?

An investor evaluating yield. A home onwer imagining a life. A stakeholder reading for signals of credibility.

Three distinct readers. One brand voice.

The identity we built for Oldstone had to hold across all three. Precise enough to command investor confidence, warm enough to make a property feel like a home and timeless enough to grow with a company that isn't done building.

That's not a design brief. That's a positioning challenge. And it's where the best strategy work begins.

13/05/2026

From a single focus to a full vision, Oldstone launched in 2017 as a luxury property agency bridging investors and occupiers across Accra, Lagos and Dubai. As they diversified into full-service property development, Centrifuj stepped in to craft a brand identity worthy of where they were headed.

The challenge: Create an identity that captures the depth and timelessness of Oldstone's tunnel vision; one that speaks to both discerning investors and design-conscious occupiers without losing the warmth that distinguishes a home from a property.

Our solution: We developed a new brand identity rooted in a timeless modernist aesthetic, built to reflect Oldstone's growth in the design-build market. Hidden within the negative spaces of the "o" and "d" in the wordmark are abstract silhouettes of a house, a door and a window, subtle architectural cues that reinforce positioning without shouting it. The mark is deliberately neutral in form, allowing it to flex across color applications and varied contexts, from digital platforms to physical collateral.

The result? A cohesive, enduring brand that embodies the founders' passion for excellence, one that feels as considered as the properties Oldstone builds.

29/04/2026

Our distinctive and future-ready brand identity for Food Pro Tech is built to support innovation, strengthen market presence and communicate lasting value.