24/04/2024
There is something I will like to discuss with my people on the TL. Well, this is not for everyone but marketers, and if one day, just one day you will try advertising on Facebook and Instagram, then take your time and read this carefully. e get why!
So I have been doing Facebook and Instagram ads for more than four years now but what I encountered recently actually proved one thing I have been scared of the whole time doing advert.
"seeing numbers with no effect"
Yes, for the first time, I was seeing numbers with no effect! A lot of link clicks which I will say correspond with the impressions but in reality, those clicks are just what I will say camouflage.
camouflage
At the end of it, money is gone, and time is wasted as usual with any failed ad. The client on my neck and whilst still investigating what could potentially cause this failure, I realized one thing, "Algorithms keep changing" and what I think keeps working always is not working anymore.
This ignorance caused me money, time, and peace.
Before you get yourself into this mess as me, please always investigate and be sure you don't follow your old ideas about Facebook and Instagram adverts.
These people keep changing every day and don't get caught up in their trap. And yes their changes are for your own good but you must understand them to benefit from the changes.
Well if you also think you have a bulletproof strategy I BEG SHARE WITH ME WAI.
And if you are advertising and the only thing you keep seeing is impressions and link clicks with no quantifiable result, text me let's diagnose your ad.
Kinstech Media