Agency51

Agency51 We are Agency51
We power growth through innovative marketing
⚡Ecommerce
⚡Marketing
⚡Design and more
Visit our website to find out how we can collaborate

We’re not your typical digital marketing agency – we believe in giving you solid facts and fi gures, not jargon, from a team of proud Northerners and industry experts. We specialise in driving sales and leads for E-commerce and brochureware sites. No matter what your industry or what size your business, one of our diverse team will work with you to make sure your goals are set, achieved and measured.

Meta One is here and it’s time to pay upIf you’ve been in Meta Business Suite recently, you may have spotted Meta One. W...
14/10/2026

Meta One is here and it’s time to pay up

If you’ve been in Meta Business Suite recently, you may have spotted Meta One. While basic versions of Facebook, Instagram and WhatsApp remain free for personal use, Meta is putting more professional features behind a subscription, with plans ranging from $14.99 to an eye-watering $499 a month per page.
So are these feature worth it? The $49.99 Advanced plan gives you scheduled Stories, links in organic posts and Reels, exportable analytics, deeper audience insights and team access. All useful tools, but here’s the catch: didn’t we used to just be able to do that for free?

And this is where the controversy lies. Are we paying for genuinely valuable new capabilities, or simply paying to retain functionality we’ve grown to rely on?

If Meta is a major part of your marketing strategy, the extra insights, time savings and ability to drive traffic from organic content could make the investment worthwhile. But if you’re being asked to pay for functionality you already had free of charge, it’s fair to question the value.

Our advice? Work out what will genuinely benefit your marketing, and whether it will pay for itself.

Need to rethink your social strategy? Let’s talk.

Follow the link below to your free SEO audit today. 👇 You may think you know your website, but you may be surprised at w...
09/10/2026

Follow the link below to your free SEO audit today. 👇

You may think you know your website, but you may be surprised at what’s lurking beneath the surface.

From missing key signals for Google search engines to broken links, we’ll tell you exactly where your site is going wrong and how you can make it right.

The best bit, it’s completely free.

The catch? None. We’re just nice like that.

Follow the link to book your free SEO audit today.

https://agency51.com/free-audit/

From October, Microsoft Ads will remove Max CPC (Cost Per Click) for new non-portfolio campaigns using automated bidding...
07/10/2026

From October, Microsoft Ads will remove Max CPC (Cost Per Click) for new non-portfolio campaigns using automated bidding.

So what does this mean for your ads?

Our PPC team’s view: not ideal but unlikely to be a dramatic change.

Yes, Max CPC helps protect against expensive clicks, which can be useful on ads where budgets and conversion volumes are often lower than Google. But Microsoft says the setting can also work against automated CPA and ROAS targets.

Existing campaigns using Max CPC won’t be affected, and the setting will remain available for portfolio bid strategies.

We’ll be watching closely to see how the change affects CPC and performance.

Got any questions? Pop them in the comments and we'll answer them.

06/10/2026

Claim your free SEO audit this October

Your website may look great on the outside, but have you stopped to check what’s going on below the surface?

Throughout October we’re offering free of charge SEO audits.

We’ll find the problems. We’ll find the opportunities. We’ll identify the quick wins.

Want to know where your website is falling short?

Get your free SEO audit. Follow the link to register your business

https://agency51.com/free-seo-audit-for-new-clients-limited-time-offer/

SEO is a term that gets thrown around a lot. But what does an SEO specialist actually bring to the table?  A good SEO sp...
30/09/2026

SEO is a term that gets thrown around a lot. But what does an SEO specialist actually bring to the table?

A good SEO specialist is part detective, part linguist, part strategist and part problem solver.

⚡Researching what your customers are actually searching for.

⚡Analysing your competitors and finding opportunities they've missed.

⚡Fixing technical issues that stop Google from understanding your website.

⚡Optimising pages so they match what people are actually looking for.

⚡Updating existing content so it can be easily picked up by AI-powered search engines and chat tools.

⚡Creating content that answers real questions, rather than just filling pages with keywords.

⚡Building authority so Google knows your business is credible and trustworthy.

⚡Monitoring rankings, traffic and conversions to see what's working.

⚡And constantly adapting as search changes.

The days of stuffing a page with the same keyword 50 times are long gone. Modern SEO is the art of constantly refining and updating your website, making it informative, readable and useful for search engines, the people using them and the AI tools now shaping how we find information online. It’s far more than putting keywords on a page and that’s why it’s so hard to positively affect your websites ranking without the consistent work behind the scenes that helps build and maintain brand visibility.

Want to know what an SEO specialist could do for your website? Let's talk.

We’re beyond proud to announce that we’ve been chosen as a finalist in the Large Business category of The Press in York ...
28/09/2026

We’re beyond proud to announce that we’ve been chosen as a finalist in the Large Business category of The Press in York BusinessIQ Awards.

Twenty years ago, PureNet– our parent company – was founded with the purpose of helping organisations and businesses grow through better ecommerce solutions – solutions that offer functionality and beauty. For the past two decades, this purpose has run through everything we do at PureNet and Agency51.

We’ve worked with partners across the region and the country – from Autohorn Fleet Services to York Gin , Krispy Kreme Doughnuts to Pets At Home – to create unbeatable ecommerce offerings and unforgettable digital marketing, and we’ve loved every second of it.

This award is for those organisations that are putting the region on the map by boosting the economy while making a positive contribution to the local community. So, to be chosen as a finalist among so many outstanding businesses is an honour.

Keep your fingers crossed – we’ll see you in November for the awards. 🍾

Everyone has that one friend who only ever gets in touch when they need to ask a favour. Annoying right? That’s kind of ...
23/09/2026

Everyone has that one friend who only ever gets in touch when they need to ask a favour. Annoying right?

That’s kind of like a social media account that only ever posts when you need to make a sale.

And believe us, your audience notices.

If your social media goes quiet for weeks, then suddenly springs to life with BUY THIS, your audience can tell what’s happening.

Social media works best when you build the relationship before you need the result.

That means:

⚡ Showing up consistently
⚡Sharing useful or interesting content
⚡Starting conversations
⚡Showing the people behind the business
⚡Giving people a reason to remember you
⚡Talking about what you know, not just what you sell

Sounds like a lot, right? Not when you have a specialist social media team on your side. We do everything needed so you stay relevant to the people you want to do business with.

Don’t be that annoying friend. Let's talk

So, what's your score? 0–4: There’s plenty of opportunity.5–9: You're on the right track.10+: You’re making email work h...
17/09/2026

So, what's your score?

0–4: There’s plenty of opportunity.
5–9: You're on the right track.
10+: You’re making email work hard for your business.

If your score is lower than you’d like, that’s where we can help.

Many people undervalue the power of a well-maintained mailing list. We have helped clients from all industries harness their email marketing. From setting up your platform and templates to building automated flows, segmentation and monthly campaigns, Agency51 can help turn your mailing list into a steady sales channel.

Want to see how your email marketing could be doing better? Get in touch.

When working for a charity, spending money can seem counterintuitive. But just because you’re a non-profit doesn’t mean ...
10/09/2026

When working for a charity, spending money can seem counterintuitive. But just because you’re a non-profit doesn’t mean people will automatically find you. Even charities need ads.

Whether you’re raising awareness for your cause, recruiting volunteers, promoting upcoming events or encouraging donations, PPC advertising can help you reach the people who matter most. Better still, eligible charities can receive up to $10,000 (around £8,000) of free Google Ads credit every month through the Google Ad Grants programme.

The catch? Receiving the grant is one thing – making it work is another. We work with numerous non-profit businesses creating successful campaigns that deliver meaningful action, while minimising spend.

If you’re a charity or non-profit, get in touch.

As a small-to-medium-sized business, what’s that one thing you can do that no one else can do better? You know what you’...
31/08/2026

As a small-to-medium-sized business, what’s that one thing you can do that no one else can do better?

You know what you’re good at. That’s probably why you started the business in the first place. The thought of trusting that to someone else is unthinkable.

But what about the things you’re less confident in?

Whether it’s uncertainty or simply not wanting to add another expense to the monthly books, outsourcing can be a difficult decision. But it’s worth looking at the bigger picture. After all, your time has value too.

If it’s a job you hate, takes twice as long as it should, and you’re still unsure you’ve done it right, surely it makes more sense to hand it to a professional?

At Agency51, we see ourselves as an extension of your team. Our team of professionals can take care of the areas you’re less confident in, while you focus on what you do best. Monthly meetings, detailed reporting and complete transparency mean you always know what we’ve done, where your money has gone and, importantly, what it’s achieved.

Concentrate on what you’re great at. Let us take care of the rest.

Address

10 Great North Way, York Business Park
York
YO266RB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4:30pm

Telephone

+441904215151

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