Agency51

31/08/2026

As a small-to-medium-sized business, what’s that one thing you can do that no one else can do better?

You know what you’re good at. That’s probably why you started the business in the first place. The thought of trusting that to someone else is unthinkable.

But what about the things you’re less confident in?

Whether it’s uncertainty or simply not wanting to add another expense to the monthly books, outsourcing can be a difficult decision. But it’s worth looking at the bigger picture. After all, your time has value too.

If it’s a job you hate, takes twice as long as it should, and you’re still unsure you’ve done it right, surely it makes more sense to hand it to a professional?

At Agency51, we see ourselves as an extension of your team. Our team of professionals can take care of the areas you’re less confident in, while you focus on what you do best. Monthly meetings, detailed reporting and complete transparency mean you always know what we’ve done, where your money has gone and, importantly, what it’s achieved.

Concentrate on what you’re great at. Let us take care of the rest.

27/08/2026

Email marketing has one of the best returns on investment in your marketing arsenal, so why aren't you using it?

Email marketing is a must if you want to grow your business. However, choosing an email marketing platform isn’t about picking the one with the biggest feature list, it’s about choosing the one that’s right for your business.

In our latest blog, we share our top mailer platform picks including big names such as Mailchimp, Klaviyo, HubSpot and two platforms you might not have considered.

Which one comes out on top? You’ll have to read the blog to find out...

https://agency51.com/content-marketing/best-email-marketing-platforms-a-guide-to-choosing-the-right-mailer-tool-for-your-business/

21/08/2026

We’ve got a new partner on the tee.

We’re excited to announce that Dunlop Golf Europe has chosen us as its BigCommerce development partner as it continues the evolution of its award-winning B2B ecommerce platform.

The golfing giant already has an impressive online setup, and we’ve long admired their B2B approach, including SAP integration, personalised golf equipment configuration and sophisticated e-comm functionality. So what's our job? Make it even better!

We’ll be working closely with the Dunlop team, delivering new functionality, deeper integrations and an unforgettable B2B buying experience for customers across Europe.

We’re excited to see what happens when two BigCommerce Award winning teams join forces.

Read the full story on our blog https://agency51.com/business/agency51-to-partner-with-golfing-giant/

Now, after all that talk of golf… who’s up for a quick round?

17/08/2026

When your business evolves, your website should too.

Springhill is an absolute expert in their field, maintaining private water supplies across the North of England for over 20 years. This weekend, we launched their new website, designed and built by us.

Springhill needed a modern site that showcased their technical expertise and strong branding, with easy-to-navigate pages that answered their customers' questions.

The new design introduces clearer categories, intuitive navigation, updated imagery and new technical elements that make complex information easy to understand at a glance.

The result is a website that reflects Springhill today; professional, knowledgeable and focused on giving clients quick access to the expertise they need.

It’s been a pleasure working with you on this one, Springhill.

Has your brand outgrown it's website? Whether it's a simple design refresh or a full replatform, we're here to create a website that looks and acts the part. Get in touch with A51 team or take a look at our case studies to see more of our work.

https://agency51.com/work/

11/08/2026

Some great insights here from Semrush.

2026 has seen a huge shift in search due to a surge in AI tools.

Traditional SEO is still essential, but it’s no longer the whole story.
More people than ever are turning to AI-powered search and understanding the difference between SEO (optimising for search engines) and GEO (getting cited in AI-generated answers) is becoming a real competitive advantage. Businesses need to think beyond rankings and focus on being found wherever people are searching.

The only problem is, when you’re spinning all the plates of running a business, it can be a struggle to keep pace with ever evolving SEO (and now GEO) changes, and ultimately your website pays the price. We’re here to stop that happening.

We keep your website visible, relevant and ready for the future of search. Send us a message for a chat about how we can help grow your online visibility.

What are you really optimizing for: rankings or visibility?
Here's how SEO and GEO fit together 🔎

06/08/2026

We’re here to address rumours of another Google algorithm update. Before you throw your computer out of the window in despair, take a breath.

We get it, with algorithm updates comes uncertainty, volatility and a frantic scramble to find a quick fix before your rankings slip. But the brands that perform consistently in search rarely chase every algorithm change.

Instead, they focus on the core focus of business:

⚡Helpful, original content
⚡A fast, user-friendly website
⚡Clear expertise and trustworthiness
⚡Solving real customer problems
⚡A strong brand people actively search for

We’re not saying algorithm updates don’t matter, but they’re just part of the picture. Updates come and go; strong websites and brands are here to stay.

Whether Google updates tomorrow or next month, the best time to strengthen your SEO is today. If you’d like a second opinion on your website or search strategy, we’re always happy to chat.

31/07/2026

In a world where tech is moving so fast, how do we stay ahead of the curve?

For us, it's all about being in the room together.

We know digital marketing never stands still, so we take the time in our Fishergate office to collaborate, share ideas and brush up on the latest in the digital space.

Our team comes together to stay on top of Google updates, Meta moves and AI advancements, meaning we can bring the latest insights and opportunities to every client. We learn, we connect, we reset and we get ready for even bigger and better projects.

And it's always a good excuse to get some seriously good food at Spark:York CIC.

21/07/2026

It’s officially summer, and browsing habits have changed. People are hitting the streets, searching mobile for somewhere to eat, somewhere to visit, or a local business that can help them right now.

Whether at home or away, they’re asking Google, TripAdvisor and social media where to go to have the best time. Will they recommend you?

So, could your business be doing more to attract customers who are already in your area?

⚡ Keep your Google Business Profile complete and up to date.

⚡ Encourage happy customers to leave Google and TripAdvisor reviews

⚡ Tag your location in your social media content.

⚡ Collaborate with other local businesses to expand your reach.

⚡ Get your business featured in local Airbnb and holiday let guidebooks.

⚡ Make sure your website is mobile-friendly and includes the locations and areas you serve.

Your next customer is just around the corner.

14/07/2026

If Amazon is a supermarket, you’re a personal shopping service.

Another Amazon Prime Day has been and gone, with Adobe forecasting $26.3 billion spend in the four-day e-commerce event.

But how can you possibly match that? Well, you can’t.

You don’t beat Amazon by becoming Amazon. You win by being better at being you. When it comes to scale, speed, and range, Amazon have an undeniable advantage. But if Amazon is a supermarket, you’re a personal shopping service. Your competitive advantage lies in the things the world’s biggest e-comm giant struggles to replicate:

⚡Deep product knowledge that actually guides better purchasing decisions
⚡Category expertise built through experience, not algorithms
⚡Customer support that’s human, responsive and accountable
⚡Service and advice that continues long after checkout

Prime Day may drive traffic spikes and short-term discounts, but sustainable growth is built elsewhere: in trust, relevance and human relationships that can’t be commoditised.

Don’t drive yourself crazy trying to be Amazon. Be the specialist. Be the authority. Be the brand people come back to.

Did Prime Day affect your business? Comment and let us know.