21/05/2026
Have you heard of E-A-T?
It stands for Expertise, Authoritativeness, and Trustworthiness -- and it is one of the ways Google decides whether your website is worth showing to people.
In plain terms, Google wants to know: do you know your stuff, are you well-regarded, and can people trust you?
Things like a clear About page, genuine customer reviews, and helpful content all go a long way towards ticking those boxes.
Small changes can make a real difference to how Google sees your site.
https://populimedia.co.uk